Introducing “The CMO’s Guide to Facebook Graph Search”

Now that Facebook has launched Graph Search, should marketers be doing anything differently? A new iCrossing point of view, The CMO’s Guide to Facebook Graph Search, urges brands to step up their efforts to connect with people by sharing engaging content. Why? Because Graph Search indexes results (in order of relevancy) based on the strength of the relationship with one’s social network connections. Brands that forge closer connections with people will have more visibility across consumers’ networks when people use Graph Search. Moreover, as this point of view discusses, employing a holistic social strategy and active community management are increasingly essential to succeeding on Facebook under the new world of Graph Search. The CMO’s Guide to Facebook Graph Search is a collaboration among iCrossing’s Ashmi Dang, Amanda Peters, and Doug Platts. We hope you find the point of view useful and engaging.

David Deal is vice president of marketing for iCrossing

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