Artist Panel -The Future Of Music 15:45 - 17:00

What is the future for Artists career? There are fewer and fewer emerging truly global stars. Does the increasing choice the internet provides mean it is difficult for a limited number of artists to achieve scale as they did when the media outlets were more limited and less music was available? Is it harder now to achieve cut through as there are so many outlets for music and choice online while traditional media has declining audiences. Is this a new era which allows more creative freedom but the trade-off is more limited audiences? Creative freedom versus mass market adulation.

Speakers:

• Random Impulse
• Labrinth
• Mike Rosenthal
• Charlie Sloth
• Twin B

Data is the New Oil 15:45 - 17:00

The internet has enabled easy content distribution. It has also enabled easy communication. But who is consuming that content? Who is interested in what kind of content? Where are people spending their time? How do people find out about content? Data is now one of the world’s most valuable assets and under pins some of the world’s biggest digital businesses such as Google and Facebook. It is not simply about data collection and analysis. It is also about getting paid, without accurate meta data your content cannot be found or tracked for payment. There are also various ways to identify music, there is no universal system. Learn about everything from ISRC codes to WIPO. Learn how to drill for this Oil and exactly how much value it holds.

Speakers:

• Dana Al Salem
• Marie-Alicia Chang
• Christopher Elkins
• Gregory Kris
• Rudy Tambala
• Mark Thomas

Funding Opportunities 09:15 - 10:30

How can I get funding? The world of funding is becoming ever more complex and difficult to navigate especially with severe government cut backs and more commercial businesses keen to maintain Corporate Social Responsibility (CSR) credentials there are many ways to access funding from venture capital to crowd sourcing

Speakers:

• Sybil Bell
• Jimmy Mikaoui
• Rachel Nelken
• Benji Rogers
• Shain Shapiro
• Simon Vandi
• Laura Whitticase

Meet The New Platforms 9:15 - 10:30

There are a huge range of new innovative digital platforms and tools to help develop your career as an artist and monetise your activity. This is an opportunity for emerging platforms to give their elevator pitch and increase awareness of what they do.

Speakers:

• Ciaran Bollard
• David Courtier-Dutton
• Karim Fanous
• Clive Gardiner
• Greg Golebiewski
• Paul Knowles
• Chris Meehan
• Wil Padley
• Sanj Surati
• Rudy Tambala
• Teemu Yli-Hollo

Music Support 11:30 - 12:45

What help is there for new unsigned artists? How can you get support other than finance? There are many organisations who can help with Training, Studio Time and access to media. We want to showcase some of the great work being done by some of the best schemes.  However Is there enough support?  What can these organisations do? How do you get access to this support? What other support would be useful?

Speakers:

• Sybil Bell
• Ian Brenchley
• Ben Jones
• Pamela McCormick
• Miriam O’Keeffe
• Victor Redwood-Sawyerr
• Conor Roche

What is the Best Management? 11:30 - 12:45

As the shape of the music industry is rapidly changing, how does this affect the role of a Manager. How relevant are the traditional skills of managers? What skills do the music managers of the future need? Do you need an established Manager? How much can they help you develop your career? Do you need someone to simply take care of your business or do managers now replace the role or become more important than that of the traditional record Label.

Speakers:

• Sumit Bothra
• Tim Clark
• Keith Harris
• Kwame Kwaten
• Jon Webster
• Marc Williams

Who Rules the Roost in the Booth? 14:00 - 15:15

Who determines the sound? The Artist or the Producer? Is the artist the vessel for a producers sound such as famously the Motown Sound or Phil Spector’s Wall Of Sound, etc. Or should Artists have their own vision for their sound and ‘employ’ producers to help take their vision in a certain direction to enhance ‘their’ music. Some producers such as the legendary Quincy Jones have consistently innovated and evolved the sonic experience into timeless masterpieces, an art in itself. Should it be a joint effort where the Artist and producer work in partnership.

Speakers:

• Stephen Budd
• Corey Johnson
• Kwame Kwaten
• Labrinth
• Richie Montana

’12,000 new fans per year’ by Sprung Media 15:45 - 16:45

Society is increasingly living, communicating and consuming online, which is continuing to have a huge impact on the music industry. In this seminar, musicians and record labels can get some tips on  how to use Twitter to gain 12,000 new fans every year using a strategy that has been tried and tested by PR and digital marketing agency Sprung Media.  Creating huge digital audiences helps to gain a stream of gig bookings, gig promotion, track and album sales. Sprung Media has implemented this strategy on a number of music clients who’ve since seen a huge increase in interaction with fans, sold more tickets to gigs, booked better headline and support gigs, increased video views on YouTube and increased their number of Facebook fans. Take advantage of a world of consumers who are eagerly waiting to discover your music and grab yourself 12,000 new fans per year!

Speakers:

• Craig Evans

Artist Health Checklist – Hosted by ACM 14:00 - 15:00

This seminar introduces artists to the Academy of Contemporary Music’s ‘Artist Health Checklist’ tool, which equips and empowers artist’s with forming the strategy needed to take their career forward in today’s challenging but exciting market. The Artist health Check List helps artists build their brand, their artist proposition, their fanbase and music industry profile. The Artist Health checklist was developed by ACM’s Business & Artist Development Centre (BDC), which helps to further artist’s careers. This seminar is delivered by ACM’s experienced A&R, Marketing and Artist Development consultants. The seminar will explain how the checklist works, what it can do for you as the artist, why it is needed and how artists can apply it today.

Speakers:

• Mark Bounds
• Mike McNally
• Chris Parles

Maximizing your online marketing and promotion with ReverbNation 14:00 - 15:00

Learn how to best utilize the tools provided by ReverbNation to grow your fan base, manage fan relationships, get gigs, and make money from your music.

Speakers:

• Jed Carlson

Promoting artists on Spotify – raise awareness, drive engagement and leverage social music discovery 11:30 - 12:00

Music listening habits are set to change drastically over the coming years. People already listen to a much wider variety of music sources and it’s clear that they want to be in complete charge of what music they listen to, where they can listen and how they share it.   iTunes, Amazon and Spotify now account for 94.4% of all indie digital revenues in the UK. From a creator’s perspective this is a huge opportunity; artists have access to an audience that is actively seeking new music and a platform that is geared for sharing it.  With this in mind we will take a closer look at the music sensation Spotify. The music service is being used to market established ‘big’ artists as well as up-and-coming, developing bands – and is already a powerful marketing platform for performers, whether established or breaking. Spotify is on its way to becoming a hugely powerful artist platform – raising awareness of new music, driving engagement and supporting music discovery.

Speakers:

• Jonathan Forster

Roadmap 2011 – A lawyer’s overview of the modern music industry 9:15 - 10:15

How do artists navigate the music industry outside of the major label system?  This is a question that Clintons, one of the country’s leading music and entertainment specialist law firms, have found themselves being asked with increasing regularity in recent months, by artists and managers at all levels - be it a new artist with a few hundred committed followers or a household name with a global reach.  Tom Frederikse, Richard Hoare and Berkeley Edwards set out to distil their wide-ranging experience of dealing with many of the new routes to market into an approachable one-page roadmap which can be used by artists and managers alike.  This session sees the team set out this framework, and run through four case studies (using hypothetical illustrations from artists at varying stages of their careers) to explore some of the ways in which artists are now working outside of the major label system.

Speakers:

• Berkeley Edwards
• Tom Frederikse
• Richard Hoare

Production Workshop – Hosted by Point Blank 11:00 -12:00

Point Blank Online is the world’s leading interactive online music school bringing groundbreaking production techniques into your home or mobile device. Cutting edge dance producers like Claude VonStroke have studied with Point Blank, as well as complete beginners, and all leave glowing reports of their experiences. In today’s workshop, Point Blank’s Danny J Lewis (Spiritual South, Defected)  will demonstrate their unique system of personalised video feedback – DVR™ – to help guide you on your creative journey through the world of music production. Don’t miss this fantastic opportunity to get up to date with the latest music production skills.

Speakers:

• Danny J Lewis

Production Workshop – Hosted by Point Blank 12:30 - 13:30

Point Blank Online is the world’s leading interactive online music school bringing groundbreaking production techniques into your home or mobile device. Cutting edge dance producers like Claude VonStroke have studied with Point Blank, as well as complete beginners, and all leave glowing reports of their experiences. In today’s workshop, Point Blank’s Danny J Lewis (Spiritual South, Defected)  will demonstrate their unique system of personalised video feedback – DVR™ – to help guide you on your creative journey through the world of music production. Don’t miss this fantastic opportunity to get up to date with the latest music production skills.

Speakers:

• Danny J Lewis

Production Workshop – Hosted by Point Blank 14:00 - 15:00

Point Blank Online is the world’s leading interactive online music school bringing groundbreaking production techniques into your home or mobile device. Cutting edge dance producers like Claude VonStroke have studied with Point Blank, as well as complete beginners, and all leave glowing reports of their experiences. In today’s workshop, Point Blank’s Danny J Lewis (Spiritual South, Defected)  will demonstrate their unique system of personalised video feedback – DVR™ – to help guide you on your creative journey through the world of music production. Don’t miss this fantastic opportunity to get up to date with the latest music production skills.

Speakers:

• Danny J Lewis

Production Workshop – Hosted by Point Blank 15:30 - 16:30

Point Blank Online is the world’s leading interactive online music school bringing groundbreaking production techniques into your home or mobile device. Cutting edge dance producers like Claude VonStroke have studied with Point Blank, as well as complete beginners, and all leave glowing reports of their experiences. In today’s workshop, Point Blank’s Danny J Lewis (Spiritual South, Defected)  will demonstrate their unique system of personalised video feedback – DVR™ – to help guide you on your creative journey through the world of music production. Don’t miss this fantastic opportunity to get up to date with the latest music production skills.

Speakers:

• Danny J Lewis

Artists and Brands 11:30 - 12:45

There are many examples of successful partnerships between artists and brands. How do they work? How do Artists benefit? How do the Brands benefits? Does it compromise creativity of Artists? There are other examples in other creative industries (i.e Film, Art, Photography etc). Is this a good development?

Speakers:

• Sumit Bothra
• Dave Chase
• Cliff Fluet
• Jack Fryer
• Richard Kirstein
• Natasha Kizzie
• Didier Lord

Heads Of Music/Listening Session 14:00 - 15:30

This is an opportunity for Artists to get their music heard not merely by those who may offer valuable critic but by those who may be able to actually make a difference. Panellists, who have the power to act in the traditional and emerging media.

Speakers:

• Austin Daboh
• Alex Donnelly
• Ray Hayden
• Didier Lord
• Rich Robinson

How Do I Sell Internationally? 09:15 - 10:30

The promise of the digital revolution is you can now communicate with anyone in the world and sell content or merchandise globally. The world is your oyster? Or is it? How easy it? How do you transcend boundaries?

Speakers:

• Yoel Kenan
• Philippa McEvoy
• Dick Miller
• Laurence Oxenbury
• Stephen Roachford
• Eric Sheinkop
• Julian Wall

Live Panel – How To Get A Gig/Tour 16:00 - 17:15

Getting gigs is not always easy. Everyone has to start somewhere. Where are the opportunities? Do you need an Agent? How can get a good Agent? How do you get support slots on tours? The live market is still very buoyant, is there money to be made? How does it work financially?

Speakers:

• Rachael Bee
• Orlando Gittens
• Michael Lawrence
• Sem Ronzoni

Marketing & Promotion – How To Get Cut Through 14:00 - 15:15

The digital revolution has democratised content distribution. Everyone can now access the world all the barriers to entry have now been removed. There is no longer the risk of manufacturing costs or physical distribution to worry about. Incumbent media is facing rapidly declining audiences as people migrate to digital platforms. Facebook is now the biggest ‘media’ platform as we move from broadcast to networked content distribution. Facebook is now the second biggest website in the world! The problem is democratisation has enabled consumers so much choice it is overwhelming. Type ‘music’ into Google and there are over a billion related websites.  So how do you create cut through?  What are the techniques to build communities or fans?  How do you get noticed in amongst all that noise?

Speakers:

• Mark Adams
• Jed Carlson
• Charlie Gavins
• Dave Haynes
• James McGuinness
• Shamal Ranasinghe
• Ara Stevens

The Importance Of Music Industry Courses 11:30-12:45

Recent years have seen a surge in Music Industry Courses being taught at universities and purpose built colleges.  It used to be that you typically either went the academic OR the musical route, but now we are seeing a trend towards perfecting technique, accelerating networks and work experience and learning about the business side of music, via tailored Music and Music Business degrees and diplomas.  What is the effect of this?  Are we breeding a new race of technology savvy, self-sufficient enterprising musicians? Every year more students are graduating with specialist qualifications with the aim of getting into the industry, whilst the industry, in turn, faces decreasing funds and jobs.  So what does this mean for these graduates? How important is this teaching in providing a platform for a DIY career in the music industry?

Speakers:

• Caroline Bottomley
• Jules Brookes
• Sarah Clover
• Paul Kirkham
• Chris Parles

How to Create a Brand – Hosted by Flexewebs 09:15 - 10:15

Emerging artists often overlook the fact that their act is defined by their brand. Businesses use brands in order to obtain instant recognition. In order to succeed, emerging music acts need to think of themselves as businesses and apply tried and tested business tactics and strategies in order to give themselves highest chance of succeeding. In modern times, it is possible to do this with little or no monetary investment through use of relevant digital channels. This talk will cover the most important points up-and-coming acts need to remember when building their careers.

Speakers:

• Jason Grant

How to DIY by OK Go 15:45 - 16:45

Mike explores the fascinating story of how he worked with OK Go to help them leave their record label and embrace the new music industry as it exists today. ‘While I wouldn’t say there is any hard and fast model, we are certainly seeing some clear trends in how bands are functioning without the security of the old school major label system and I will discuss the tools and strategies that we employ and discuss how those can be utilized by others to help them on their unique creative careers.’

Speakers:

• Mike Rosenthal

How to Make Compelling Content by YouTube 09:15-10:15

YouTube Music: Artists, Curators and Eyeballs.

Channels like SB.TV and the UKF stable have shown that music on YouTube isn’t just about single-artist homes – although Lady Gaga and her billion-plus views may beg to differ. The plan for this session is to hear from the brains behind the creation and management of these genuinely innovative and successful ventures, and to add the thoughts of one of the UK’s top YouTube users to the mix. What next in an online environment that is getting noisier by the minute?

Speakers:

• Jamie Dolling

Publishing – Hosted by MPA 15:45 - 17:00

Everything You Always Wanted To Know About Music Publishing But Were Afraid To Ask (15.45 – 16.15)

A top music publisher (TBC) in conversation with Stephen Navin (Chief Executive, MPA) will lift the lid on the world of music publishing. What do music publishers do? Where does the money come from? How do music publishers promote your music? What is the relationship between publishers and writers? All this, and much, much, more, will be revealed.

How I Learned To Stop Worrying and Love My Music Publisher (16.15-17.00)

Are you ready for a publishing deal? What are publishers looking for in writers? What should you be looking for in a publisher? Stephen Navin (Chief Executive, MPA) will chair a panel of experts looking at the vital role music publishers play in finding, nurturing, developing, marketing and financing talent.

Speakers:

• Paul Flynn
• Paulette Long
• Tim Medcraft
• Stephen Navin

Synchronisation & Licensing – Hosted by Music Dealers 14:00 - 15:00

The programme will include:

How to get your music into TV, Commercials, Film and more and how get paid well for it.

How to keep all the rights to your music

Why are Publishers and Major Labels no longer needed and how are you able to launch
your career and make money whilst remaining independent?

-Learn about dIfferent types of licensing companies, licensing clients and licensing options (going to a publisher, exclusive, buy outs)
-The most license friendly type of songs and