What is IIDM
THE DIRECT MARKETING ASSOCIATION –
YOUR PROACTIVE PARTNER IN THE INTERACTIVE AND DIRECT MARKETING INDUSTRY
The Direct Marketing Association is essential for the stability and growth of direct marketing in South Africa. The DMASA (a Section 21 Company) aims to protect both the industry and consumers from unethical or ignorant practitioners, and to lobby with government and other regulatory bodies. Key to the DMASA’s activities is the promotion and expansion of direct marketing within the country and region.
Our Code of Practice is designed to be easy to follow and is fully compliant with all existing laws of relevance to the Interactive and Direct Marketing industry (IDM). We offer a Hotline for both consumers and competitors to complain and we seek to resolve issues through arbitration. The DMASA is also an active member of the Advertising Standards Authority (ASA).