Media Kit
Download PDF of the 2011 Planning Sheet
ABOUT TRAILER/BODY BUILDERS
Build sales In a specialized industry.
Trailer/Body Builders reaches the manufacturers and distributors of truck trailers, truck bodies, school buses, fire trucks, and truck-related equipment. If you see it on the road, and it isnt an automobile, our subscribers built or equipped it. All 12 issues of Trailer/Body Builders contain up-to-date, practical editorial material for our 15,550 subscribers. (BPA audited circulation.) You can deliver your sales message and sell your equipment, products and services to the truck trailer and truck body manufacturers, as well as the truck equipment distributors and trailer dealers by running your advertisements in Trailer/Body Builders!
Reach the OEMs
Original Equipment Manufacturers who receive Trailer/Body Builders design, specify, purchase materials for and manufacture truck trailers, truck bodies, fire trucks, livestock trailers, refrigerated trailers, platform bodies, dump trailers, industrial trailers, tank trucks, wrecker bodies and all other equipment that you see on the highways.
Reach the Distributors & Dealers
Our truck equipment distributor and trailer dealer subscribers sell what our OEM subscribers produce (commercial truck bodies and trailers) plus a wide range of other productscommercial truck equipment, truck accessories, and aftermarket parts. If a product is found on a commercial truck or trailer, these subscribers sell it, install it, and service it after the sale. These truck equipment/trailer dealers have some 15,000 salespeople out calling on fleets, leasing companies, utilities, contractors, municipalities & private companies. They do some manufacturing, considerable modifications, and repair work for the fleetsand take care of the warranty.
This is a close-knit industry and since 1959 our subscribers have considered Trailer/Body Builders the voice of this industry. Each monthly issue brings information to keep them abreast of the latest in plant equipment, manufacturing methods, equipment design, materials and components, equipment mounting and installation, repair, painting and refurbishing truck trailers and truck bodies and related equipmentplus industry news and convention coverage. Our subscribers take the time every month to read each issue assuring our advertisers of excellent exposure to their sales message.
Advertising that works for you. Heres how
First, advertise in Trailer/Body Builders magazine, which brings comprehensive news and information to subscribers on a monthly basis. Second, sponsor our weekly electronic newsletter, Trailer/Body Builders Market Watch, delivered each Monday to subscribers desktops. Third, run a banner or spotlight ad on our web site, trailer-bodybuilders.com, keeping the industry up-to-date on daily breaking news. Fourth, list your new product in our monthly e-newsletter Buyers Express.
Plan now for a 12-time schedule and take full advantage of our lowest advertising rates. After reviewing the media kit, use the handy planner to plot your schedule. Please call us with any questions or thoughts; we are looking forward to working with you in 2011!
Ray Anderson, ray.anderson@penton.com
Wanda Tunnell, wanda.tunnell@penton.com
Sandra Skinner, sandra.skinner@penton.com
Call Today! 800-880-0368
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Trailer-Body Builder's Online Video Capabilities...
ABOUT PENTON MEDIA, INC
Our magazines, newsletters and Web sites:
We produce more than 70 publications with more than 180 complementary e-newsletters and 130 Web sites- each focused on a very specific topic and delivered to a highly targeted audience. Our customers spend millions of dollars every year on products and services, and they trust us to provide unbiased, high-quality editorial material to help them make fast, smart decisions. Our print and online products provide timely coverage of industry news and in-depth articles on relevant market issues. We can help you build brand awareness, generate leads, sell products and services, drive Web site traffic, and educate the marketplace about your products.
Our exhibitions and conferences:
Thousands of business people visit our trade shows each year, not to casually browse but to connect with sellers. Attendees represent millions of dollars of buying power. You can use our 20+ exhibitions as a cost-effective way to meet thousands of prospects and customers in a matter of days, in a highly focused environment.
Our books and directories:
Our 450+ information products and services enable businesses and people to make better decisions. We provide the most comprehensive and reliable resources for vehicle valuation and specification, how-to maintenance and repair, electronics components, and aviation information. We offer flexible service terms and formats including books, desktop software, Internet, directories and custom database solutions.
Trailer/Body Builders magazine • trailer-bodybuilders.com
800-880-0368 • 713-523-8124 • FAX 713-523-8384
PO Box 66010 Houston TX 77266