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Certified Networker Program

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The Certified Networker Program is ideal for small business owners and sales professionals who have grown weary of time- and cost-intensive lead acquisition and cold calling. They will learn how to dramatically improve sales prospecting efficiency with proven referral marketing approaches.

The program's customized curriculum is designed to provide business professionals with tips, tools and techniques to help them become more effective and productive business networkers. In addition, all participants leave the program with their own customized referral- based marketing business plan.

The Certified Networker Program is taught in a series of 12 interactive modules designed to give participants a complete overview of the referral marketing process along with requisite skills and a plan that insures success.

Module 1 - Finding Your Starting Point
Understand your business and reasons why customers choose you or your business over your competitors.
Module 2 - Identifying Prospects Using the VCP Process
Three phases pass through your relationships for you to play a role in building your business.
Module 3 - Developing Network Prospects - The GAINS Profile
Develop relationships you have already identified as potential sources of referrals and learn to use the GAINS Profile.
Module 4 - 18 Tactics to Motivate Your Sources
Motivate your networking sources to establish and develop a business relationship.
Module 5 - Activating Your Referral Network
Identify potential sources of referrals using a five-phase system.
Module 6 - Building and Evaluating Your Network's Effectiveness
Developing a system for tracking your referral source and quality of referrals.
Module 7 - Working with Contact Spheres
Understand the concept of a hub firm, develop an understanding to mine a "vein" for referrals, and learn the six types of networking groups.
Module 8 - Creating and Giving an Effective 10-minute Presentation
Deliver your presentation with style and confidence; learn how to give an effective 10- to 12- minute presentation.
Module 9 - The 10 Commandments of Networking a Mixer
You will never find a business mixer to be a waste of time again when you learn how to effectively network at these events.
Module 10 - Tools and Techniques for Enhancing Your Business Image
Designing and assembling an image that generates qualified referrals.
Module 11 - Making Introductions That Last
Ensuring that your referral sources remember and reward you.
Module 12 - Asking for Referrals and Thanking Your Sources
Learn how to effectively ask for referrals and reward those who give them to you.
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spacer Hi Phil – I know this has been a long time coming, but I do not give testimonials for the sake of it, only when I have witnessed great service or benefit.

I am now into week 10 of the Referral Institute Certified Networker Programme, and am delighted with the results so far. I can categorise my ROI in 3 areas as below;

1. Financially – I received business to twice the value of my initial investment in the programme, within 4 weeks

2. Personally – I am 46 years of age, and quite honestly thought of myself as a good networker, therefore somewhat sceptical of the possible benefits of the programme. I also almost convinced myself that I really did not have time to commit to the programme for the full 12 weeks. How wrong I was ! I now have a full kit of referral tools that I can use with ease and confidence, giving me absolute certainty that 95% of my future business will come from referral marketing

3. My referral partners – I have already generated in excess of AED 700,000 for my referral partners via other members of the CNP programme – the calibre of the delegates is so high that I am convinced that number will grow and grow.

I could not recommend the programme more highly for anybody who actually wants to learn how to achieve real success in referral marketing, as long as you are willing to adopt all that is taught.

I wish you every success with the programme Phil, I will certainly re-enrol on an annual basis to ensure I keep the learning fresh !

Peter Cowan, RealTime Learning
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spacer I joined BNI in 2005 right after my wife and I had purchased our business. Shortly thereafter I learned about the Certified Networker Program, bit the bullet and registered for the course though money was tight.

The Certified Networker Program literally took our business vertical and sent it to the next level. In our first year following completion of the course and using what I had learned our business increased over 30%. In the following year, it increased another 40%. And we have never looked back.

Because of Certified Networker, I was able to obtain my dream car (a 1987 Rolls-Royce Silver Spur), built my company from 3 to 7 employees, and we presently have over 75% of our business coming from referrals. Using what I learned in Certified Networker I have created my own network of endless referrals. I have not made a cold call in years, and I know that I will never have to again. This is part of why I REFUSE to participate in a recession, and why I owe so much to BNI and the Referral Institute.

The benefits and rewards of the Certified Networker Program have stayed with me long after the investment in the course has been forgotten. From organizing, to developing useful and effective habits, to how to handle a business mixer and turn it into closed business… and more business based on that; the tools, techniques and skills I learned in Certified Networker will last a lifetime. They have even benefited my personal life as I learned a lot about how to interact with my family and friends in much more positive ways given the course is actually about the relationship development process.

I would recommend this program to ANYONE in business without reservation.. Assuming that is, that they want to see an amazing growth in their business, and that growth continue to accelerate for years on end!

Dr Jeff Parker, St. Pete Computers
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spacer I credit Laura Bruno, of Referral Institute SoCal, for the signing of two national accounts (four national brands). Prior to starting the Certified Networker course, I had a couple of contacts at two giant organizations but was never really able to get the traction I needed. By engaging some of my clients and getting my “ask” in gear, I was able to motivate the contacts I had at the corporate headquarters of these two organizations with high level referrals (12 or higher) from my local clients. The development of these two relationships should account for a minimum of $400,000 in growth over the next 18 months and a potential growth of $1,200,000 over the same period. The good news is, how fast we grow is now up to us. This growth does not account for additional relationships blossoming as a result of our applying the techniques we learned through the Certified Networker Course.

Bryce Ebeling, Money Mailer of Temecula Valley
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spacer Dear Tom,

College taught you all you needed to know in order to practice your profession, but only the Certified Networker Program can teach you how to reach the people who need YOU.

I was trying to formulate a business plan for our company Florida West Insurance, and frankly I was struggling. Struggling to get across our message, struggling to set goals, and struggling to implement a real plan to grow the business!

We also needed a good follow up plan to keep in touch with our current clients!

After the first module of Certified Networker, I was able to figure out exactly why I am in the insurance business and it was the start of a true business plan that helped me to design our web site, brochures, newsletter and other marketing materials to show the passion we have for protecting our families through the use of insurance.

Personally, I think everyone who is planning or dreaming of starting their own business should take Certified Networker.

This course helps you to define your reason for being in business and teaches you all the important lessons necessary to KEEP you in business and being successful!

Certified Networker is guaranteed to work for every single person in business.

Our business grew from $600,000 to $2.1 million in 22 months.

If you are reading this testimonial and still have not signed up for Certified Networker because of the time and money then let me just say this.

In today’s market you need every single edge you have to set yourself apart from your competition, and if you do not take the time to invest in this course now, then it is quite possible that you will have more than enough time in the future .

Invest in yourself and in your future. Take the Certified Networker Course!

Dianna L Gilley, Florida West Insurance Inc
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Dear Armand:

I can’t tell you what a relief it is to finally feel stress free! I have been in business for 3 years now and always feeling the stress of not moving forward. I have been spending money which has been adding up to thousands of dollars and not really seeing a return. Finally, I decided enough was enough and needed to try something new.

After only 3 sessions with you, I began to It has had an impact on my business, my personal relationships and has allowed me to be more productive at home and in the office by showing me how to create referrals without taking up my time.realize the importance of my referral based business and the impact it would have on my business once I changed what I needed too. Although I had the right ideas, I was not applying them correctly. Today, after three months of working with you, I use a totally different approach when speaking with potential customers and or business associates and my referral business has shown the increase.

This has been a fun experience with new twists and turns, and with your knowledge and skills, you were able to give me the space when I needed time to implement my new knowledge, and then you were able to move quickly when I needed to move.

Thank you so much for your time, patience and understanding.

Allen Chouinard, C.A.N.E. Environmental Consulting Services, LLC
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Dear Denise,

Thank you for your time and effort associated with the Certified Networker Program as instructor. I enjoyed each of your sessions and benefited each week in a different way. My business is certain to grow from my involvement in the Certified Networker Program.

As a Certified Financial Planner®, I established my practice as a sole practitioner. With the level of regulation and documentation increasing in my industry, I find my time to build my practice decreasing with every new client. This program provided me tools to build new relationships and leverage existing ones to gain new business on a more efficient manner. More importantly, the business I receive from these relationships tends to be more profitable than any other source. After taking this program, I am in the process of building a repeatable process to create an ongoing referral and network marketing plan.

This class would be beneficial for any professional looking to succeed in a competitive industry. As of the end of the August 2005, I have submitted enough business to qualify for Million Dollar Round Table. My future success, and growth, depends upon the improvement of my target marketing strategy and referral network. The Certified Networker Program has laid the foundation for my marketing strategies in 2006 and beyond.

Michael J. McGlothlin, ChFC, CLU, CFP
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The Certified Network Program is a must for business owners and sales professionals. Since taking the course, I have increased my sales 85% and at the same time established personal relationships that will last a lifetime.

Eddie Drescher MDRT, Northwestern Mutual
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I found the course to be an extraordinary experience. The information was fresh and very useful and the interaction among class members was stimulating and thought provoking. I would recommend this workshop to anyone who is serious about making word-of-mouth marketing work for his or her business.

Mark Fulton, CoachCare
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