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Notes from Seattle Interactive: Microsoft and the Multi-Device User

- localonliner.com

Hot trends in Web and marketing were all on display this week at Seattle Interactive, a large regional show with 190 speakers and an audience largely comprised of Northwest agencies, startups and technologists.
The change in media was brilliantly illustrated by a single question posed by a speaker…

Going Global: Localize Your Message for Holiday Retail Traffic

- searchenginewatch.com/local

The holiday season is nearing and retailers are gearing up to attract an influx of shoppers. Here are four ways e-commerce companies can reach a wide scope of holiday consumers in different cultures and increase revenues and build brand loyalty.

Why Geo-Rankings are an SEO KPI Game Changer #SESCHI

- searchenginewatch.com/local

Rankings change significantly based on the locations where searches originate. SES Chicago 2012 attendees will learn how to effectively target their audience using this data and show companies whether they are getting the most from their SEO agency.

Calls & Clicks: Highlights from ReachLocal, Marchex & Yelp Q3 Earnings

- screenwerk.com

There were a slew of earnings reports released today. Among them LinkedIn, Marchex, ReachLocal and Yelp. Below are three of those releases and some highlights:ReachLocal Q3 results
Yelp Q3 earnings
Marchex third quarter earnings

ReachLocal (highlights)

$118.9 million in Q3 revenue
857 salespeople
22,100 advertisers (vs…

Yelp Makes the Switch to Apple Maps

- screenwerk.com

As part of their partnership — call it a “quid pro quo” if you like — Yelp was supposed to start using Apple Maps in its iOS App. However several weeks after the launch of iOS 6 and Apple Maps I kept seeing the old Google Maps in the Yelp app.
I assumed that the very public problems suffered by Apple Maps had given the folks at Yelp pause and caused the company to indefinitely delay the change to Apple Maps…

EmailSuccess Helps Businesses Avoid Costly Newsletter Errors

- smallbiztrends.com

Email marketing is a widely used tool among all types of businesses, but these campaigns can only garner results if they appeal to consumers and don’t contain critical errors. Now, companies have options to help ensure their customers don’t receive emails littered with errors and sub-par content…

Weekend Favs October Twenty Seven

- ducttapemarketing.com/blog

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
Restored DC3 sits atop The Roasterie Coffee Plant
I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road…

5 Google Analytics Reports and Tips You Should Embrace Now

- ducttapemarketing.com/blog

Google Analytics just keeps getting better and better as far as I’m concerned and marketers that use this free tool need to get better and better at understanding what it can tell you.
On a side note, anytime Google improves a free tool they are probably getting ready to offer a paid version. Quite frankly the tool is worth paying for if you take advantage of the many ways to slice and dice your data…

7 Pay-Per-Click Advertising Options That Are Not Google or Bing

- ducttapemarketing.com/blog

Pay-per-click advertising (PPC), when used correctly, is a very powerful way to drive traffic and conversions.
photo credit: alles-schlumpf via photopin cc
The used correctly part includes effective targeting and testing, writing compelling ads, creating compelling offers and managing the bid and budget process in the most cost effective manner…

Deciding Which State To Incorporate A Business

- smallbiztrends.com

After you decide to incorporate your business and choose a business structure, you need to decide which state to incorporate your business in. This means that, as part of the process of forming a legal entity for your business, you need to choose a state to incorporate in and which to make your filing in…

Why Aren’t My Competitors Getting Whacked for Link Spam?

- brickmarketing.com/blog

Penguin was undoubtedly the Google update heard round the world and the second refresh finally rolled out on October 5th. The original update came out back in April 2012 and had a major impact on the search results with many sites getting whacked for their web spam tactics, many of which had to do with […

Infographic: SMB’s Relationship With Social Media Options

- marketingpilgrim.com

The small and medium business crowd has always been tough to figure out and for good reason. Unlike the companies they may compete against they often do not have the systems or support to do the many things that even they know would be good for their business.
One of the areas that is of particular concern is social media…

PARODY: iPad Mini Is The Future … At Least Until May

- marketingpilgrim.com

There is a lot going on in the world right now to be concerned about, not the least of which is Hurricane Sandy and the trouble she is creating for the northeastern US. We continue to pray for the safety of everyone in her path.
With the hope to make you smile a bit, here is a little parody of Apple’s newest ‘latest and greatest’ thing…

Bloggers & Acquisitions: How to Finance and Partner with an Existing Blog

- seomoz.org/blog

Posted by John-Henry ScherckThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
A few months ago, Rand Fishkin wrote a post about the benefits of buying a blog…

The Hope of a Link: Mashable Content Analysis

- seomoz.org/blog

Posted by Kate Morris
The holy grail: A link from Mashable.Don’t kid yourself. We all want one. They are a content powerhouse with a mind-blowing community. Moz has that type of community, but Mashable touches on everything from kittens to major trends in the economy and technology. If it’s interesting to the Internet community, they’ll publish a about it…

DudaMobile: Now with Mobile Search Ads

- screenwerk.com

Leading SMB mobile website provider DudaMobile has added advertising to its services. Many of DudaMobile’s basic services are free; so this represents a new revenue stream for the company. It also moves the company out of the “commodity website” business.
In addition it addresses the “now what” problem for SMBs: once you’ve got a mobile site how do you get people there?
Mobile SEO (in Google results) is a bigger challenge than conventional SEO arguably…

With Sandy Impending, Yext Tells Business Owners to Update Hours

- screenwerk.com

Frankenstorm (Hurricane) Sandy is about to hit the US East Coast in a big way — with hopefully minimal damage and injury. Earlier today Yext sent out an email to business owners and marketers in affected areas informing them that they could update their hours or post messages related to the hurricane…