ORM, Shakespeare, and Media Theory: Reputation Gets Local Again
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Creating Content For Earning Links
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Taming the Savage Penguin
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Why Link Building Isn’t a Cookie-Cutter Process
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Blogs and Blog Search, Online Reputation Management, Social Media
Why Thriving Communities Require True Fans
Posted on by Srinivas Rao | Leave a comment
If you start a blog today with the intention of becoming the next Lifehacker, Problogger, or Copyblogger, you’re likely to fail. Between a lengthy head start and an army of writers contributing to these sites the average person can’t compete. That’s the bad news. The good news is that you don’t have to. The future …
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News
Celebrating Influential Women In Search Marketing
Posted on by John Rampton | 10 comments
Today is International Women’s Day. It’s been going on for more than 100 years. It’s a day when we celebrate all the wonderful women out there that are in our lives and leading the way in our industry. In recognition of this important day please join in nominating the “Top Women in Search Marketing.” Please use …
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SEO
White Hat 2013: Seven Types of Authority White Hat Links I received in the Last Week & Why you can’t Fake Them
Posted on by Adam Grunwerg | 9 comments
Unlike the 2.45 million other SEO posts on the Internet, I’m NOT going to start this one with a Epitaph of how Penguin changed link building practices forever and then link to Rand Fishkin’s video on co-citation. Instead, I’m just going to face facts. If you want your website to rank, it needs to deserve …
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Social Media
#SocialChat Discusses Content That Gets Shared
Posted on by Michelle Stinson Ross | 1 comment
On Monday, March 4th, Social Media newbies and pros alike gathered around the virtual campfire to discuss content strategies that get the social share with guest expert, Lisa Grimm (@lulugrimm). Lisa is the Senior Social Media Strategist at Imagination Publishing. She has been embedded at General Mills as the leading social presence, and has provided social …
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News, Social Media, Twitter
How NOT To Respond To Negative Reviews Online (aka How To Make People Hate Your Brand)
Posted on by Adam Thompson | 4 comments
Is the Customer Always Right? Most people are familiar with the old adage “There is no such thing as bad publicity.” Well, that may have been true back in the 19th century when P.T. Barnum, the showman and circus owner most often credited for the quote, was wowing the crowds across America. But recent business …
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News
Search Query Data Now Auto Imported Into RavenTools
Posted on by John Rampton | 12 comments
Ever since Google announced that it won’t be releasing search data for people logged into Google and instead offing “not provided” we’ve been waiting for an answer. We’re all looking for accurate search data that includes impressions, clicks, click-through rate and average position. This afternoon, Raven Tools became the first large-scale Internet marketing platform to integrate …
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Online Reputation Management
ORM, Shakespeare, and Media Theory: Reputation Gets Local Again
Posted on by Steve Wanczyk | 2 comments
What’s past is prologue. Shakespeare coined this phrase in ‘The Tempest’, in a context that originally spoke to the post-hoc rationalizing nature of fate. In today’s world, when we hear these words, it usually – at least, according to Wikipedia – means the speaker is referring to the role history plays in shaping and creating …
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News
New Facebook News Feed May Include Content Feeds
Posted on by Michelle Stinson Ross | 2 comments
Ever since the invitation went out from Facebook to “Come See a New Look for News Feed,” many have been speculating what that might be. Several anonymous sources have been leaking very good clues about what to expect at the big press event later today. Most are certain that an option for multiple content specific feeds, …
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News
How to Run a Successful Facebook Marketing Campaign
Posted on by Noman Ali | 4 comments
Running a successful campaign on Facebook employs many different tools and techniques. You can read about what makes a successful campaign here, but there are some things that you need to understand about what makes Facebook the next big thing and why you should be paying attention. Creating a memorable campaign on Facebook requires greater …
I’m very pleased to introduce SEJ’s first weekly columnist, Srinivas Rao. Srinivas comes from the world of online publishing and specializes in audience development and social media. His column will focus on the art of blogging, content marketing and audience engagement. He’ll also play host to a regular SEJ video interview series featuring internet marketing …
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News
Celebrating Influential Women In Search Marketing
How NOT To Respond To Negative Reviews Online (aka How To Make People Hate Your Brand)
New Facebook News Feed May Include Content Feeds
How to Run a Successful Facebook Marketing Campaign
More
SEO
White Hat 2013: Seven Types of Authority White Hat Links I received in the Last Week & Why you can’t Fake Them
Taming the Savage Penguin
SEO Without Borders: A Guide to International SEO
Own a Franchise? Top 5 Things that Make Your SEO Different (and How to Adapt)
More
Social Media
Why Thriving Communities Require True Fans
#SocialChat Discusses Content That Gets Shared
How NOT To Respond To Negative Reviews Online (aka How To Make People Hate Your Brand)
Guilty by Association: Evaluating Who to Follow — and Who to Ignore
More
Link Building
Creating Content For Earning Links
Why Link Building Isn’t a Cookie-Cutter Process
3 Scalable Link Building Tactics That Won’t Leave a Footprint
Transform Link Building into Brand Building for 2013
More
Tools
6 Free Google Docs Every SEO Needs To Have
SEO Software for Small Business and Startups – SearchEnabler Review
5 Mind-Blowing SEO Tools Every Industry Expert Needs
How to Use BuzzStream to Find Guest Blogging Opportunities
More
PPC
Google Releases Location Bid Adjustments and Offer Extensions
