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Can you measure social media ROI?

- Cara Pring

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Since the beginning of the social media age, the question of return on investment (or ROI) in this field has forever plagued and pained marketing professionals. Some have tried to come up with fancy algorithms to determine a magic number, others have argued until they were blue in the face that it can’t be done. It’s a million dollar question, and here’s the answer… so be sure to send me a cheque in the mail. Read on to find out my take in the whole ROI debate, and let everyone know what your thoughts are too (because we care, really.) But seriously, I’m going to need that million dollars.

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9 Must-Have Apps for your Facebook Page

- Cara Pring

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Feel like pimping out your Facebook Page but unsure what you should be doing? Consider adding some key apps to the mix to allow for better fan engagement and customer service. What apps should you include? The king of Facebook apps himself, Jim Belosic, weighs in on his top nine must-have apps for your Page.

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Facebook Games – How Big is the Market? [guest post]

- Cara Pring

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Ever thought about developing (or paying someone to develop) a Facebook game as part of your social media strategy? It might just be something to start thinking about, as Carlo Pandian outlines in this guest post about the Facebook game market. It’s a big one, and if you manage to get your concept right you could be looking at not just some impressive ROI, but some serious branding exposure too.

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Instagram: A Marketing Platform Worth a Closer Look [guest post]

- Cara Pring

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Instagram is one of the big up-and-comers in the social media space, but still one channel that most businesses haven’t tapped into yet. Given its huge popularity and potential, you may be asking how your business can incorporate Instagram as part of its social media mix. And in the FIRST EVER Social Skinny guest post, Melissa Russell outlines just how you can do so. HOORAY!