Mar. 6, 2013articlePromoConAgra's SVP Content Integration on Feeding the Hungry: Q&A
Brett Groom, senior vice president of content integration at ConAgra Foods, on the company's latest “Child Hunger Ends Here” campaign....More- Mar. 6, 2013article
The Perils of Celebrity Endorsements
The story of Oscar Pistorius is yet another example of the perils of using celebrities as endorsers in your advertising and marketing communications....More - Feb. 27, 2013articlePromo
How to Identify Influencers
Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools....More - Feb. 25, 2013articlePromo
Kellogg Gets Back to Simple View of Consumer Insights
Jon Suarez-Davis, vice president, global digital strategy and North America Media at Kellogg, talks about how the brand got back to the simple view of consumer insights....More - Feb. 21, 2013Commentary
Guns for Pizza Discounts
A Virginia pizza shop owner offers discounts to any customer who brings in a gun....More - Feb. 20, 2013articlePromo
Vidalia Fights Competition with New Five-Year Plan
The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer."...More - Feb. 12, 2013articlePromo
Too Many Members Force Stonyfield to End Loyalty Program
Last month, the marketers at Stonyfield Yogurt let its 500,000 loyalty rewards members know that the program was coming to an end....More - Feb. 12, 2013articlePromo
2013 January's Greatest Hits
Snowed under in January? Now’s the time to catch up on the Top 10 most widely read articles from PROMO last month: P&G's CMO, influencer trends, must dos for loyalty programs and more....More - Feb. 11, 2013articlePromo
Top 3 Mobile Strategies for Live Entertainment 1
Blockbuster brands like Disney on Ice, Spider-Man Turn off the Dark and Ringling Bros. use mobile to sell tickets, grow databases and entertain audiences....More - Feb. 6, 2013blog
Nooooo. Not the Iron!
Monopoly's Facebook contest ends in defeat for the iron and victory for the cat....More
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