Bio of McKay Allen:

McKay Allen is the Content Manager at LogMyCalls, a service of ContactPoint. He directs the public relations, content marketing strategy, strategic partnerships and social media strategy for the company. Prior to joining the LogMyCalls team, McKay was an Emmy-nominated business journalist at two major-market TV stations in the Western United States.

Go to LogMyCalls website

Bio of Bobby Hewitt:

Bobby Hewitt is the president and founder of Creative Thirst, the conversion rate optimization firm that specializes in increasing bottom line results. He has over ten years experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and winner of the Jim Novo Award of Academic Excellence for Web Analytics from The University of British Columbia and the Web Analytics Association.

Go to Creative Thirst website

Bio of Lance Loveday:

As Closed Loop CEO and founder, Lance helps organizations leverage user experience to maximize strategic advantage—especially finding the little UX details with the biggest impact. His work is guided by a few simple beliefs: Good user experience is good business. There’s always room for improvement. And companies that value design, UX, and the human element will outperform those that live and die only by the numbers.

Go to Closed Loop Marketing website

Bio of Brendan Regan:

Brendan Regan is an Optimization consultant with over a decade’s experience in online marketing, user-centered web design, and web management/optimization. Some of his passions are marketing optimization, web design, copywriting, web analytics, testing, and conversion rate optimization. He’s a Google Analytics Qualified Individual, and has worked for two of the world’s premier, pure-play conversion optimization firms. He’s presented and been an expert panelist at conferences like Conversion Conference and Search Engine Strategies. He was also the Technical Editor for “You Should Test That!”, a book about Conversion Optimization.

He works with digital, marketing, and analytics agencies to add value for their clients in the form of web analytics, A/B testing, multivariate testing, and more. He also consults with companies that need to define an optimization strategy complete with priorities, goals, and tactics for execution.

Go to Brendan Regan Consulting website

Bio of Jana Fung:

Jana Fung is the Marketing Manager of MixRank. She has managed successful demand generation programs for over 5 years. She is optimistic about the growth of online advertising and has a passion for helping online marketers with their campaigns. If you’re a MixRank fan or just want to say hi, she’s interested in connecting with you! Follow her on Twitter @jana_fung

Go to MixRank website

Bio of Wyatt Ernst:

Wyatt Ernst is CEO / CRO Consultant at Conversion Consulting. He has been focused on internet marketing for over 4 years now. He loves and lives the internet, and works on websites for 10 hours a day. Once he’s off the computer, he reads books about psychology and what helps motivate people to make decisions. He has optimized websites like eMusic, OKCupid, ShopAtHome, WarnerBros Music Company, and many others.

Go to Conversion Consulting website

Bio of Hafez Adel:

Hafez Adel is the Senior Director of Marketing at ReTargeter. He has spoken at SoCon, Digital Hollywood, and Dreamforce on topics ranging from Social Media for Advocacy, Inbound Marketing Strategies, and Ad Targeting, and has written on topics such as display advertising, retargeting, PPC, and leveraging digital marketing for branding. Before joiningReTargeter, Hafez was the VP of Sales and Marketing at Microwave Dynamics, an aerospace telecommunications firm based in Irvine, California. His past fields of work include non-profit advocacy, international development, and public interest law. In addition to his work at ReTargeter,Hafez serves as a marketing and social media consultant to several Bay Area musicians and visual artists and is an ardent supporter of the local art and music scene.

Go to Retargeter website

Learning proper website structure helps you in two ways. First, customers who come to your site will be able to navigate through your site more fluidly, preventing them from bouncing right off of your site in frustration. Second, Google and other search engines will be able to index and rank more pages on your site, driving you more traffic and making you more money. It's also important not to "over-do" your on-site SEO improvements, especially after the release of the Google Panda and Penguin updates.  This presentation will cover the right way to go about on-page optimization to not trigger any of Google's alarms. SerpIQ will focus on how this all this right on your site and Convert.com will focus on what makes sense to test and leave alone. A/B testing can dramatically increase conversion on the SEO traffic you get. How can every page be a landing-page and how to test on that traffic.

Bio of Kevin Espiritu & Darrin Demchuk: Go to Serpiq & Convert.com website

Bio of Peep Laja:

I’m the face of ConversionXL. I’m an entrepreneur and a conversion optimization junkie. I run a unique conversion optimization marketing agency called Markitekt (we make existing sites better and build new conversion optimized websites). I deliver training’s and workshops on conversion optimization and internet marketing, consult businesses in need and plan the architecture of websites that sell.

Go to ConversionXL website

Bio of Tim Ash:

Tim Ash is author of the bestselling book Landing Page Optimization, and CEO of SiteTuners, a firm that specializes in improving website conversion rates through landing page diagnosis and redesign, conversion consulting, a/b and multivariate test plan creation, and client training/mentoring. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.

Over the past 15 years, Tim has helped hundreds of US and international brands improve their web-based initiatives, including Canon, Google, Expedia, CBS, Sony Music, Facebook, Nestle, Verizon Wireless, Texas Instruments, Cisco, and Coach. Tim is a highly-regarded keynote and conference presenter, and the chairperson of Conversion Conference – a worldwide conference series focused on improving online conversions. He has published hundreds of articles about website usability, best practices in landing page design and tactics to improve website conversion rates, and he is the host of the Landing Page Optimization podcast on WebmasterRadio.fm.

Go to Site Tuners website

Bio of Yehoshua Coren:

Yehoshua Coren is the Founder & Principal of Analytics Ninja LLC, a web analytics consultancy that provides advanced Google Analytics implementations and analysis for businesses large and small. Yehoshua, who previously did SEM in house for ecommerce companies since 2007, founded Analytics Ninja in 2010 out of a desire to bring his passion for web analytics and success in Internet marketing to a larger audience. Recently, Yehoshua has spoken at SMX Israel and SES London.

Go to Analytics Ninja website

Bio of Ian Everdell:

With a background in neuroscience and computer science, Ian brings his knowledge of human behavior, human-computer interaction, and web design to the field of UX. As the manager of UX & Research at Mediative, he combines his skills in eye tracking, experimental design, and statistical analysis with his desire to provide clients with testing results that are both reliable and actionable. Ian enjoys the challenges of making interfaces as user-friendly as possible, and focuses his expertise on improving landing page experiences and conversion paths to maximize conversion potential and total campaign performance.

Go to Mediative website

Bio of Co-Founder and CE:

Chris Goward was one of the first people to look at online content and say: “We should test that!” From that revelation he founded WiderFunnel – the full-service marketing optimization company that pioneered site-wide and landing page conversion optimization methods for companies such as Google, Electronic Arts, Iron Mountain and BabyAge.com. He is the brains behind the LIFT and Kaizen methods which have helped companies improve their online results by up to 400% for lead generation, affiliates and e-commerce sales. Chris speaks at conferences and seminars around the world to evangelize how companies should test their marketing to get more leads, sales and revenue.

Go to Widerfunnel website

Bio of Bobby Hewitt:

Bobby Hewitt is the president and founder of Creative Thirst, the conversion rate optimization firm that specializes in increasing bottom line results. He has over ten years experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and winner of the Jim Novo Award of Academic Excellence for Web Analytics from The University of British Columbia and the Web Analytics Association.

Go to Creative Thirst website