Conversion rate optimization is a multiplier. We look at it as something as a holistic piece of our marketing practice, and depending on the service and work offered, we will often package this in for free. The reality is that things like search engine optimization often taken time, and you can go weeks without noticeable effect on your efforts. But if your business operation works as a machine with every funnel pumping – organic advertising, social, content – it is rare that you will not see growth week over week when you are channeling the full effort of every piston.

Siege Media channels its years of experience delivering conversion rate optimization solutions in the lead generation space, where visits are at a premium and the ability to convert one or two more users can create noticeable lift to the bottom line. Through data-driven tracking and intuition and experience-driven recommendations, we can move you towards the changes that can occasionally create 100% lifts in the number of conversions your business drives.

CRO for Content Marketing

And because we think of ourselves as accelerators, is it important to note that these kind of recommendations very often come with other modules of the business in mind – such as SEO. When your business improves conversion rate, it is likely to lower bounce rate, which might just help the search engines impressions of your business, which then can increase rankings, which can then get you more links – and on. The answer to a marketing package is no longer a silo effect – it is operations in totality such that every piece can help inform the other.

Similarly, many companies will think of “conversion rate optimization” as a methodology of increasing your primary conversion event – such as sales. We focus on the end-to-end improvement, which means secondary efforts as well, such as Twitter follower growth, e-mail signups, or time on site. Each of these pillars are worth measuring and will often bring you further towards your lofty business goals.

You have those, right?