Peer Summit 2010

Date	6th October 2010 (9:00am – 5:00pm)
Venue	Metropolitan Pavilion, New York, United States
Duration	1 day
Cost	Free

About the event

Who should attend?
Who's coming?
Programme
Speakers' and panelists' profiles
Venue Details
Cost details
Enquiries

Overview

Econsultancy's second annual Peer Summit is an invitation-only roundtable event for senior client-side/corporate marketers, large online publishers and etailers with responsibility for their organization's online marketing.

Designed to enable attendees to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI and supplier selection, the Peer Summit is the one forum where attendees discuss their online strategies and tactics with their peers.

In one day, the Peer Summit provides you a unique learning venue: throughout the day you'll take part in three of an array of 15 topic-focused roundtables, driving insight and discussions between you, your peers and industry experts.

Each roundtable, led by an expert moderator, will address best practices, measurement, ROI, resourcing, supplier selection, recruitment, business process, budgeting and trends surrounding each topic - as well as discussing what you and your peers have on your 2010 horizon.

About Econsultancy's peer-to-peer roundtable events

The roundtable topics

E-commerce and Conversion - moderated by Bryan Eisenberg
Online PR, Buzz Monitoring and Reputation Management - moderated by Adam Wallace
Email Marketing - moderated by Stefan Tornquist (Sponsored by Infogroup Yesmail)
Integrating Cross-Channel Marketing - moderated by Larry Smith (Sponsored by Day Software)
SEO/Integrated Search Marketing - moderated by Crispin Sheridan
Social Media – Marketing, Measurement, Monetization I - moderated by Pauline Ores (Sponsored by iCrossing)
Social Media – Marketing, Measurement, Monetization II - moderated by Maura Curtin (Sponsored by Buddy Media)
Mobile Marketing - moderated by Tina Whitfield
User Experience and Customer Journeys - moderated by Kevin Kearney
Web Analytics - moderated by Frank Watson
Site Content & Rich Media Optimization - moderated by Li Evans (Sponsored by Limelight Networks)

Pictures from the Peer Summit 2009

Programme

8.30 – 9.00	Registration and coffee
9.00 – 9.15	Welcome and introduction – Rebecca Lieb
9.15 – 10.00	1^st Keynote
10.00 – 11.30	1^st Roundtable
11:30 – 12:00	Morning break
12:00 – 1:15	2^nd Roundtable
1:15 – 2:15	Lunch
2:15 – 3:00	2^nd Keynote
3:00 – 4:30	3^rd Roundtable
4:30 – 4:45	Round up and closing remarks
5:00 – 7:00	Cocktail Reception, hosted by Econsultancy

Speakers' and panelists' profiles

Adam Broitman (Keynote)

Adam Broitman is Partner and Ringleader at Circ.us, a creative marketing firm that helps brands tell stories through innovation and participation.

Adam is a recognized expert in all aspects of the ever-changing digital media+marketing landscape. A thought leader in the marketing industry, Adam is known for devising cutting edge marketing strategies for clients ranging from Kraft, The New York Times, Cisco, Panasonic to LVMH and A&E.

Prior to founding Circ.us, Adam was Director of Strategy at Crayon and Director of Emerging and Creative Strategy for Morpheus Media. He started his digital marketing career at Digitas, working on the American Express team.

Adam blogs at Circ.us/blog and writes for industry publications such as iMediaconnection and Mediapost.

Adam's keynote will guide us through new areas of opportunity and creativity:

Location-Based Social Media
HTML 5 and the Demise of the App
Ambient Search Optimization
Augmented Reality
Transmedia Storytelling
Passive Connectivity
Mobile Commerce
And More…

Rebecca Lieb (Chair)

Rebecca is VP of Econsultancy's US operations. An expert in interactive marketing and advertising, she was formerly ClickZ’s editor-in-chief for over seven years. For a portion of that time, Rebecca also ran Search Engine Watch.

Earlier, Rebecca held executive marketing and communications positions at strategic e-services consultancies, including Siegel+Gale, and has worked in the same capacity for global entertainment and media companies including Universal Television & Networks Group and Bertelsmann's RTL Television.

As a journalist, she's written on media for numerous publications, including The New York Times and The Wall Street Journal.

Adam Wallace

Adam Wallace is the New Media Manager for the Roger Smith Hotel, a family-run boutique art hotel in midtown Manhattan. In his three years there he has helped establish the hotel’s reputation as a pioneer in social media marketing. His first project was building a video based website for the Roger Smith Hotel in 2006 with Panman Productions and Roger Smith Arts, which evolved into the hotel’s current blog, RogerSmithLife.com.

More recently Wallace has worked with the Roger Smith team to create video and photography content on YouTube and Flickr while building a substantial and loyal following on Twitter and Facebook. Through these online relationships the Roger Smith has become a hub for social media leaders and innovators from across the country. Wallace now manages and monitors all of the hotels online marketing channels.

Bryan Eisenberg

Bryan is recognized worldwide as a leading expert on online marketing and marketing analytics, New York Times best selling author, speaker, industry pioneer and guest blogger for Econsultancy. He's also a keen advocate of incorporating expert persuasion techniques and a deep understanding of customer behavior into all marketing efforts. Bryan is a co-inventor of Persuasion Architecture®, a process for persuading customers when they ignore marketing.

Read an interview with Bryan on the Econsultancy blog.

Andrew Markowitz

Andrew Markowitz's group leads a global digital strategy group across GE with a focus on driving stakeholder connection and conversion. That includes instituting first-class digital capabilities in areas including search, content social media and customer engagement, as well as training and development to help businesses gain marketplace understanding.

Prior to GE, Andrew worked at Kraft Foods, Inc., where he was Director, Digital Services, leading a Center of Excellence for all digital activity including: digital strategy, on-line media, creative agency relationships, social media marketing, search engine marketing, and standards and training. In this role, he led efforts to create scalable best practices by providing thought leadership in the management and development of a wide range of on-line marketing principles, a pipeline of emerging media opportunities and leading the digital medium towards accountability for Kraft brands.

He joined Kraft Foods in 2000 as the e-Commerce marketing lead for both the Desserts and Post Cereals businesses. Prior to joining Kraft, he worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris and Lintas.

He is a frequent industry speaker and was recently named as one of the iMedia 25: Internet Marketing Leaders and Innovators.

Crispin Sheridan

Crispin Sheridan is the senior director of search marketing at SAP, based in the New York HQ for Global Marketing. He is responsible for paid and organic search, search infrastructure, partner search enablement, and inbound Web inquiry management. Working with SAP's social media team, he has leveraged social media tools for demand generation, including Facebook and AddThis. Crispin has been a guest speaker at SES in New York, San Jose, and Chicago and was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the eMetrics Summit and ad:Tech, and is a member of Google's B2B technology council.

Dorian Sweet (Keynote)

Dorian has over fifteen years of creative innovation and interactive strategy, branding, user experience design, online advertising, web development, and custom relationship management. Dorian leads all aspects of strategic design and service offerings that deliver value and drive incremental revenue for TrueAction clients.

Prior to TrueAction, Dorian was executive creative director at Tribal DDB San Francisco, a top ten international digital marketing agency and Adweek's Interactive Agency of the Year. In this role, Dorian was involved in launching numerous websites, microsites, and online campaigns. Dorian's work has brought award winning online solutions to clients.

He is recognized as an industry thought leader in rich media and online video solutions, and was named an Online All-Star by MediaPost and OMMA Magazine. Dorian is a contributor to ClickZ.com and is often sought after to speak and participate in industry events and newspapers.

Stefan Tornquist

Stefan Tornquist is an experienced entrepreneur, new media researcher and business manager. He's built a reputation as a thought leader in online marketing, as well as essential business issues, such as how to approach marketing and branding in an economic downturn. Stefan has authored dozens of reports across a wide range of online marketing tactics.

In February of 2010, Stefan joined Econsultancy as research director for the US. He is frequently quoted in the trade and business press. His commentary has been featured in the Wall St. Journal, Business Week and AdAge, as well as virtually every industry outlet. He's been a guest on CNBC's Street Signs, National Public Radio's Studio 360 and is a regular contributor to YourBusinessChannel out of the UK. Stefan maintains an active speaking schedule and has been a featured or keynote speaker at more than 100 corporate and industry events, as well as hundreds of webinars and virtual events.

Who should attend?

With over 21,000 registered members in the U.S. (and a further 70,000 globally), Econsultancy already has a strong relationship with the senior corporate and client-side marketers.

If you have responsibility for your organization's online marketing, head up a digital team for a Fortune 500 corporate, a large online player or an e-commerce site, you should consider requesting attendance. There will be a maximum of 200 attendees.

Join us at the Peer Summit for:

Three roundtable sessions to deep-dive into the matters at the top of your agenda
Senior networking and knowledge sharing throughout the day and the chance to meet your peers in discussions
Two thought-provoking keynote presentations

Who is coming?

VP Direct Distribution Channels, Mexicana Airlines
Director, Marketing, Sharkstores LLC
Vice President, Media Sales, AARP
Category Sales Planner, Post Foods
Director of e-Business Development, Wiley
Dir Mktg, Siemens
Ecommerce, White + Warren
Direct Marketing Manager, Lake Champlain Chocolates
Director, Online Marketing, Conde Nast
Sr. Manager, HSBC
Director, Business Development, The New York Times
Director, Digital Marketing, Mercedes-Benz USA
VP of Digital Marketing, Prudential
Senior Marketing Director, AT&T
CMO, Oce Business Services
VP Digital Media, International, Scripps Networks Interactive
Digital Lead, TIAA-CREF
Mgr. Web and Community Marketing, Esselte Corporation
Executive Director, Strategic Marketing, The New Republic
Director of eCommerce, Dylan's Candy Bar
Web Analyst, NBC UNI
Director of Marketing, Communications & Internet Services, NJICLE
Director, Digital Marketing, Scholastic
Internet Channel Manager, The Company Corporation
Sr. Web Strategist, Haworth, Inc.
Senior Marketing Analyst, Flycell Inc
eMarketing Corporate COE Leader, DuPont
VP, Ardin Furniture
Director of Marketing and Business Development, MAZE Laboratories
Director, Digital Marketing Solutions, Macmillan Publishing - Higher Education
Social Media & Online Marketing Manager, Random House, Inc.
Marketing Manager, Random House
Director, Online Marketing Operations, Random House
VP Marketing, Doubleday/Random House
Principal, Between Stations Communications
Sr. Director, Marketing, SAP Global Marketing
Digital Marketing Manager, Mercedes-Benz USA
Assistant Manager, Advertising & Promotions, Knopf/Random House Inc.
Online Marketing Manager, Knopf Doubleday
Director of Marketing, New York City Bar Association
CMO pro tem, The Lease Outlet
VP, Digital Strategy, Scripps Networks
Director UX Design, Sony Music
Social Engagement Strategy, IBM
Founder, BeyondTheVineyard.com
Marketing Director, Random House (Fodor's Travel)
E-Commerce Manager, MEDEX Global Group
Search Marketing and Social Media Optimization Strategist , SAP
Director, Reader Applications, The New York Times
Managing Director, Wharton Interactive Media Initiative & Wharton Lab for Innovation in Publishing
IB Marketing Analyst, J.P. Morgan
Advertising Director, Knopf / Random House
Marketing Manager, Reader Applications, The New York Times Company
Sr Manager, Online Marketing & Merchandising, Marriott International
Marketing Assistant, Random House / Crown Publishing Group
Director, Digital Marketing, NHL Players' Association
Director, Internet Marketing & Ecommerce, Wolters Kluwer Law and Business
Manager, Enterprise Web Presence, Canadian Museum of Civilization
Product Director, Digital Newsstand, BN.com
Manager, Online Sales and Marketing Analysis, Random House, Inc.
VP, Sales & Marketing, Wyndham Exchange and Rentals
Information officer, Amnesty International
Sr. Online Marketing Manager, Random House
EVP Strategic Insight & Marketing Initiatives, Adorama, Inc.
President, Ashford.com
Web Marketing Manager, The New York Times
Web Specialist, The New York Times
Web Editor, Mattel Inc.
CMO, Save the Children
Digital Business Director, Time Out New York
Web Manager, Canon U.S.A., Inc.
Senior Online Marketing Mgr, Forbes
Associate Director, Acquisition, Execunet
Director, Online Marketing, CT Corporation - A Wolters Kluwer Company
President, L.H.Ellis Inc.
Director, Social Media, Hachette Filipacchi Media
Senior Marketing Manager, Flycell, Inc
Social Media Manager, MAZE Laboratories
Director, Ecommerce , Barclays Capital
Senior Manager, Digital | US Diabetes Business Unit, sanofi-aventis
Head, Web Strategy and Services, CFA Institute
Marketing Team Lead, Whole Foods Market
Marketing Manager, Random House
Sr. Consultant, The Hartford
Membership Consultant, American Institute of Chemical Engineers
Director of Licensing and Partnerships, Fodor's
Marketing Director, A Division of Genesis Securities
Group Marketing Director, Esselte
VP Web Properties, Sony Music
Associate Director, Digital Marketing Operations, Dow Jones / wsj.com
Director, Global eCommerce & CRM, Elsevier
Digital Social Media Manager, Applegate Farms
Vice President, Global eCommerce Marketing, Marriott International
GM, Publishers Clearing House
Director of Marketing, Communications & Internet Services, NJICLE
Digital Media Consultant, International Center for Journalists
Head of Digital, Granite Broadcasting Corp
VP Marketing & Business Development, Bare Necessities
Senior Director, Digital Media Marketing, A&E Television Networks
Vice President, Marketing, America's Test Kitchen
Creative & User Experience Director, Soap.com
VP, E-Marketing, J.P. Morgan
Head of SEO, Reed Business Information

Venue

Metropolitan Pavilion

125 West 18th Street, Metropolitan Suite, 2nd Floor

New York, NY 10011

United States

Google Maps

Cost details

Free (by invitation only)

Enquiries

Contact John Gibb (john.gibb AT econsultancy.com) or 646 845-1835 for further information on attending the event as a delegate. You must be a senior digital marketer from a brand, e-tailer, or publisher to qualify for free attendance.

For sponsorship inquiries, please contact Mark Thompson at or Wendy McHale at wendy.mchale AT econsultancy.com or 646 845-1835.

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