#NotBuyingIt – A Quiet, but Meaningful, Conversation

February 4, 2013

We know — and are desensitized to the fact — that beer commercials often objectify women. But, the beer industry isn’t alone. MissRepresentation is a documentary and movement that “exposes how mainstream media contributes to the underrepresentation of women in positions of power and influence in America.” Using the hashtag #NotBuyingIt, they’re encouraging people to call out advertisers who misrepresent [...]

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Geben Communication’s Must Read Articles – Week of January 28th

February 1, 2013

Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Super Bowl XLVII: The Social Media Guidebook 12 Essential Resources for Building a Killer Mobile App 10 Simple Product Ideas That Made Billions (Infographic) PR [...]

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Information for Your Ears: 3 Podcasts to Check Out

January 31, 2013

I have to admit: I’m not much of a podcast listener. I know there are long-running, high-quality options, like Mitch Joel’s Six Pixels of Separation, but podcasting has never been for me. Until now. It feels like the podcast scene is making a bit of a comeback, and some of my “Twitter friends” happen to be [...]

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Community Management Advice (A Free Ebook to Celebrate #CMAD!)

January 28, 2013

What do you do? If you’re in PR, odds are you get asked that question a lot, and may struggle to explain your job to people unfamiliar with our industry. (I’ve been doing this for a while, and I think my parents are just starting to figure out how I spend my days.) Our career [...]

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Geben Communication’s Must Read Articles – Week of January 21st

January 25, 2013

Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: 8 Devices to Keep Flu Season Germs out of Your Life Top Comments: Readers Weigh in on Graph Search, Obama’s Death Star Response, and Destiny’s [...]

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“Disposable” Social Media: Overview & Opportunities

January 22, 2013

Yesterday, Arik Hanson interviewed Greg Swan about “disposable” social media — tools like Poke and Snapchat. As Greg noted, “… there is a new breed of social networking tools that purposefully don’t let its users archive or retrieve content once it has been viewed. As someone who spends their days concerned about online reputation management [...]

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Online Community Building: Don’t Believe Everything You Read

January 21, 2013

Dear brands: People don’t want relationships with you. Or, do they? Perhaps the answer depends on the size of your organization … • • • Earlier this month, digiday ran a post from Adam Kmiec, formerly of Walgreens and now head of digital/social for Campbell’s Soup (and someone who I think is very smart). In [...]

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Geben Communication’s Must Read Articles – Week of January 14th

January 18, 2013

Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Mobile Advertising Prices Up 50% in Q4 5 Ways to Avoid Getting the Flu at Work Coca-Cola Campaign Takes on Obesity New Myspace Opens to [...]

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Geben Communication’s Must Read Articles – Week of January 7th

January 11, 2013

Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Can Social Media Sell Soap? The Rise Of The Twitter Fist Bump PR doesn’t own social media; it belongs to every department Even Amid Scandal, People [...]

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SXSW PR Tips

January 10, 2013

After CES this week, much of the digital/tech/social media world will turn its attention to SXSW. But, launching a product — or even just trying to get an audience of potential users — at SXSW is a challenge. In the past four years, the event has grown 235%. There are more people, more sponsors, more [...]

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