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PayPal Is Not Enough
12 June 2006
Do you sell something on the web solely through PayPal? If so, you are leaving money on the table.

The problem with PayPal is that it does not support a lot of countries and customers from these unsupported countries will not be able to buy from you. As I am Bulgarian and Bulgaria is not a supported country, I am unable to submit my sites to paid directories, which take payments only through PayPal. They lose sales.

If you sell on the web, dont rely 100% on PayPal. You need to accept credit cards. I have seen numerous reports on webmaster forums that adding credit card support increases revenue compared to only accepting PayPal.

I sell a software program and have sold copies in 52 countries with a lot of them unsupported by PayPal. If I relied on PayPal, I would have lost a nice amount of revenue.

I really do hope Googles GBuy would support all countries worldwide. PayPal is great, but is not enough to cover all customers.

Posted under tags: revenue strategies, online payments
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