July 18, 2012 by admin | Leave a comment

If you are a car dealer, you should consider utilizing car dealer reviews and auto dealer review sites in order to actively engage your customers. However, it is not enough to simply throw up a comment section. You have to be a step ahead in today’s virtual business world in order to have the edge that you need to achieve sales success in the automotive industry. Today, social media is the way to go if you are interested in reaching customers and encouraging them to discuss their thoughts, opinions and beliefs in regards to the inventory that you hold. It is not at all uncommon to find long write ups online of car dealer reviews. Unfortunately, these just are not as effective as they once were. In today’s world, people are interested in socializing and sharing their input. If you are interested in using car dealer reviews or auto dealer review sites in order to produce sales, you must incorporate social media in order to achieve success. In this guide, you will be introduced to a few simple techniques that will assist you in this endeavor.

Friends, Fans and Likes

The first step to achieving social media success on platforms, such as Facebook, is to ensure that you acquire a great deal of friends, fans and likes. Ultimately, people are the single most important aspect to social media marketing success. Your friends, fans and likes assist in optimizing the visibility that you have on social media websites. In addition to this, the information and other types of content that you share with those individuals that have elected to become your friend or fan will instantly start to become viral – which means that it will reach larger audiences, over time.

Review Blogs

If you are interested in increasing the credibility and visibility of your car dealer reviews and auto dealer review sites, you should start your own blog, or a blog that specifically highlights information related to your dealership and the inventory associated with that dealership. Believe it or not, with the innovations that are currently available, you now have the ability to incorporate a blog into social media platforms, such as Facebook. In addition to that, you may add RSS feeds to the platforms that will allow your friends and fans to follow up on the information that you share when reviewing cars and specials in your dealership. In addition to composing the content for your blog, you should incorporate Facebook comments on your blog. This will assist in getting the content exposed to larger audiences.

Personalize Your Car Dealer Reviews Website and/or Blog

If you are interested in optimizing the amount of sales that you make through your car dealer reviews website and/or blog, you should ensure that you add a level of personalization to the site. By doing so, your friends, fans and readers will not see you as the company or dealership that you work for; they will see you as a unique person. If your readers see you as a person, they are more likely to communicate through Facebook comments and spread the word about the information that you are sharing. In addition to this, this assists in building your online reputation.

Conclusion

When it comes to car dealer reviews and auto dealer review sites, you have to do more than just provide content to your readers in order to increase the sales at your dealership. You must also enhance the users overall experience. One of the most productive means of doing so is by integrating social media into your dealerships internet marketing endeavor. Adding social media comment sections, creating a Facebook presence and encouraging active participation among your potential customers will allow you the edge that you need in the automotive industry to achieve success.

July 1, 2012 by admin | Leave a comment

If you have an interest in utilizing Facebook for car dealers and other professionals in the automotive industry, you likely specialize in car sales, the automotive manufacturing process or have a vested interest in the automobile industry. Numerous struggling car professionals have discovered that it is relatively simple to turn a decline in sales into an abundance of sales by using social media platforms, such as Facebook. Many car dealership companies are starting to discover that they are not only generating a wealth of leads through Facebook, but are also discovering that it is possible to experience more wealth, in general, by utilizing the platform. Whether it is Facebook for car dealers, Facebook for auto manufacturers or Facebook for another type of professional in the industry, social media is benefiting the automotive industry in numerous ways.

The Goal of Facebook for Car Dealers

If you are a car dealer, the purpose and intent of utilizing Facebook should be to acquire a large amount of fans that you may potentially transfer into customers with a high level of loyalty. However, in order to get to this point, you must ensure that you run and operate a community that is considered to be healthy and that you work diligently to optimize your online presence on the social media platform. When using Facebook for car dealers and the automobile industry as a whole, it is essential that you introduce what you have to offer to as many potential customers as is possible. These target customers are the individuals that will find your vehicles and offers irresistible. As a result, they will become exceptionally eager to spend money.

Facebook Marketing

According to numerous businesses and consumers alike, Facebook is one of the most valued platforms to hit the World Wide Web. Not only is it considered to be the absolute largest social network website today, it is also the most reputable. Regardless of what type of business that you specialize in, a smart marketer knows that it is in their full advantage to reap the benefits that it has to offer. As a car dealer, there are several different techniques that are at your disposal that will allow you to market your inventory and specials on Facebook. In some instances, the strategies are free and in other instances, you may have to pull a little money out of your pocket. Regardless of whether you have to spend a little money or not, the return on investment when it comes to Facebook for auto manufacturers is higher than you could possibly ever imagine as your fans turn into your best customers. The following outlines some marketing techniques that are used by those specializing in Facebook for car dealers:

• Many dealers create simple advertisements that outline not only the vehicles that are in their inventory, but also the special services that they offer to customers that purchase those vehicles.
• You may create innovative contests that actively engage the individuals on your Facebook Page.
• Many car dealerships utilize the space on their Facebook Page in order to announce special events that are taking place online, or at the physical location of their store.
• You may use Facebook to upload pictures, videos and 360° views of your vehicle inventory.
• You may develop quizzes that will pull data from your potential customers that will allow you to develop marketing strategies, sales pitches and even discounts that may be applied to the automobile of their choice.

As you can see, there are many different techniques available when it comes to Facebook for car dealers, Facebook for auto manufacturers and other professionals in the automobile industry. Some of the Facebook pages by car dealers are engaging – Especially the one created by off lease only used cars Miami. If you are ready to convert your fans into sales, you should start by incorporating at least one of the previously mentioned techniques into your Facebook marketing plan. By doing so today, you may start making incredible amounts of money with your sales tomorrow!