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  • Archive by Category "Terminology"

Category Archives: Terminology

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Terminology
0

E-Commerce Intelligence – An Introduction

by Helen Thomas
At the crossroads where web design and marketing meet, there is something called eCommerce Intelligence, and if a designer takes this into consideration, he or she will be able to design a more successful website. Understanding the need for intelligence on the various factors of eCommerce ensures that the site…
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Terminology
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An Introduction To A/B Testing

by James Green
A/B Testing isn’t a new term. In fact, many canny marketers and designers are using it at this very moment to obtain valuable insight regarding visitor behavior and to improve website conversion rate. Unfortunately, A/B Testing still remains in the dark for most online marketers and web designers. The technique…
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Terminology
2

An Introduction To Conversion Rate Optimization

by Kirsten Hendrix
Most people attribute Search Engine Optimization (SEO) as vital to the success of an online business. However, very few people even know about Conversion Rate Optimization (CRO), let alone do they realise how important this is. I am not saying that SEO is not important. SEO enables a website to…
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Terminology
2

Paper Prototyping As A Usability Testing Technique

by Justin Mifsud
Paper Prototyping is a technique that consists of creating hand drawings of user interfaces in order to enable them to be rapidly designed, simulated and tested. As simple as this technique may look like, it has been effectively used since the 1980s and is likely to continue to be used…
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Terminology
2

An Introduction To Website Usability Testing

by Thomas Churm
There are many things to consider when you are building a new website. Your site needs to be attractive enough that people want to look at it. It also needs to contain all of the information that you want to share with your readers in order to help them achieve…
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Terminology
2

The Usability of Single Purpose Websites

by Thomas Churm
Single Purpose Websites (also known as Single Serving Websites) typically consist of a single page website whose purpose is to do one thing and do it well. They are accessible via a dedicated domain which usually describes what the website does. For any usability or user experience enthusiast who has…
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Terminology
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Content Density – Importance for Usability and SEO

by Vincent Hemmings
Generating website content can be a tricky task. It needs to be engaging and depending on what the users’ goals are, it should also contribute a means to achieve them. Whilst it may not seem like a hard task, all of this has to be accomplished in a short and…
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Terminology
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The Difference (and Relationship) between Usability and Learnability

by Justin Mifsud
The difference between usability and learnability is a subject that has been discussed a number of times particularly because of the concerns that it raises as these two terms are quite often wrongly used interchangeably. The reason why I will be discussing them in this post is very similar to…
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Terminology
19

The Difference (and Relationship) Between Usability and User Experience

by Justin Mifsud
After web site accessibility, “user experience” (abbreviated as UX) is probably the phrase that most people tend to confuse usability with. Whilst this topic has been discussed by various experts in the respective fields, I feel the need to write about it for two main reasons. The first reason is…
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Terminology
9

The Difference between Web Site Usability and Accessibility

by Justin Mifsud
In various instances during my research I come across articles and recommendations that tend to confuse usability with accessibility. The objective of this post is to establish the link between the two terms while outlining their differences. In order to do so, it is important to first understand what is…
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