Branding Roundtable
Brand Successes and Failures in 2012
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STEVEN DONALDSON Principal & Founder Radiant Brands, LLC |
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Join the discussion on how some brands from the tech to consumer have blundered or taken off because of how they managed their brand equity with customers and products. We’ll look at the influences of the internet from YouTube, mobile to eCommerce have impacted these trends and changes in the rapidly moving market place.
Steven Donaldson will be joined by Michael Zinke from RadiantBrands who will present some valuable info and comparisons on brands to review and analyze these trends.
DATE/TIME:
Wednesday – FEBRUARY 6th
8:30am – 10:00am
LOCATION:
Bay Cafe @ Palo Alto Golf Course
1875 Embarcadero Road
Palo Alto, CA 94304
Directions
PRICE:
BMA Members: $10/person*
Non-Members: $20/person*
* Payable @ the door (CASH or CHECK only, please)
RSVP by February 5th
Steven Donaldson stevend@radiantbrands.com
About Our Speaker & Moderator:
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STEVEN DONALDSON is the President of RadiantBrands, a full service branding and creative agency that provides brand strategy, naming, design, communications and interactive services to a wide range of clients from start-ups to Fortune 100 companies. He has over twenty years of experience in brand design and communications. His focus is on connecting brand strategy to brand experience– building one brand voice to customers through all touchpoints. At Radiant, he has worked with consumer, b2b/financial services, and healthcare organizations. Clients have included Hewlett Packard, Wells Fargo, John Muir Health as well as consumer brands such as Cost Plus World Market, Pet Food Express and Ask Jeeves.Donaldson has spoken about branding at various venues including the Haas School of Business at UC Berkeley, e-commerce developers’ conferences and the Commonwealth Club. He has been featured in stories on online branding in Direct Magazine and the San Francisco Business Times as well as on CNET Television. |