eMetrics Marketing Optimization Summit Videos

This is the eMetrics Marketing Optimization Summit branded channel at Online Behavior. You will find videos of recent Summits with information on the presentations and the presentors.

  • Marketing Analytics: From Signup To Retention

    January 3, 2013 spacer

    In this presentation, Matthew Trifiro explains how to use Customer Lifetime Value, Acquisition Costs, and Retentions Rates in order to increase the conversion rate at every touch point and the velocity of the overal conversion funnel.

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  • A Sales Channel And A Market Research Tool [video]

    September 20, 2012 spacer

    Andrew Bakonyi and Gary Angel discuss the uses of online customer surveys in gaining insights into customers and sales at HP. They give examples of how these surveys have affected company policy, and explain why online surveys are often a better choice than behavioral analytics, particularly for issues of customer analysis and sentiment.

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  • Conversion Optimization Tips & Cases [video]

    August 31, 2012 spacer

    Chris Goward, Co-Founder & President of WiderFunnel Marketing Optimization, presents tips and cases studies on Conversion Optimization and describes how to get results.

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  • Extracting Economic Insights From LinkedIn [video]

    August 27, 2012 spacer

    Using examples from LinkedIn's dataset, as well as from day-to-day life, Scott Nicholson discusses the process of going from a dataset to helping companies, consumers, and the world as a whole.

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  • Analytically Serious About In-Game Advertising [video]

    August 16, 2012 spacer

    Jack Koch of Electronic Arts describes how his company built an advertiser analytics system which is scalable, cross-platform, and actionable.

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  • Data Diving For A Good Cause [video]

    August 15, 2012 spacer

    Professor Peter Fader (Wharton), Dr. Sharron Silva, and Janet Couperthwaite discuss the process of getting the best data analytics program possible to encourage Red Cross disaster donors to become sustaining donors.

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  • 3 Useful Optimization Tools [video]

    August 9, 2012 spacer

    Feres Alhlou, the founder of E-Nor, discusses some of the more useful optimization tools that have come out recently: ShufflePoint, a data integration hub; SiteApps for SEO on Google Analytics and Qualaroo (formerly Kissinsights).

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Analytics & Optimization

Clicks to Bricks - Important Lessons For Retailers

Like it or not, e-commerce is a fact of life for virtually all retailers, as the story I am about to tell you shows. A good website with an efficient checkout process (and good products!) are essential in any e-commerce venture; but good old-fashioned service and paying attention to details are, ultimately, what matters.
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Cartoons

Always Keep Your Goals In Mind [cartoon]

Nothing is simple to accomplish. That is almost a universal truth. If you want to do an analysis, buy a house, find a good university or a new job, you will need to work hard in order to have a good outcome. As Daniel Piza described in a short phrase: "All we learn in life is that the reality is complex, but the desire is simple."
Analytics & Optimization

Google Tag Manager: A Step-By-Step Guide

This guide will walk you through the newest Google tool: the Google Tag Manager. This tool conveniently helps marketers manage tags on their sites; this will reduce errors when it comes to tag implementation, make it much faster to implement tags, and free webmasters to work on other important tasks.
Testing & Usability

Google Analytics Content Experiments - A Guide To Creating A/B Tests

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Analytics & Optimization

Radically Rethinking Web Analytics

Web analytics has an identity crisis. Everyone recognizes that we no longer do (only) web analytics, we deal with many different data sources. From social to app, the website is not our only source of data. We work with digital data. Learn more about the differences of Web and Digital Analytics and an alternative way going forward.
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Analytics & Optimization

Nuts and Bolts of Chart & Graph Types [infographic]

This infographic provides a quick list of the types of charts that are available for analysts/marketers out there. I do not intend to provide a comprehensive list, neither an accurate explanation of each (you will note!). But I do provide a 'tell me which graphs you use and I will tell you who you are' cheat sheet where I describe some of the personality types of people using different charts...
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