8:30AM –             Registration & Breakfast

9:00AM -             Ted Rubin  of Collective Bias and Author of Return on Relationship

9:30AM –             Nathan Latka of Heyo, Social Revenue

10:00AM -           Mardy Sitzer of Bumblebee Marketing and Prof Fordham University

10:30AM –           Mark Coatney of Tumblr

11:00AM –           Duleepa “Dups” Wijayawardhana, CEO of Empire Avenue

11:30AM –           Nelly Yuspova of Webgrrls International

12:00PM –           Lunch -

12:30PM –           Ekaterina Walter of Intel, and Author of “Think like Zuck”

1:15PM –             Scott Monty of Ford Motor Company

1:45PM –             Ric Dragon of Dragon Search and Author of Social Marketology

2:15PM –             Anthony Napolitano of StumbleUpon

2:45PM –             Wendi Caplan-Carroll of Constant Contact

3:15PM –             Amy Vernon of Internet Media Labs

3:45PM –             Panel, Bill Corbett Jr, Tommy Spero, Jeff Namnum. Moderated by Craig Yaris

4:30PM –             Closing Remarks Basil C. Puglisi of Digital Ethos/Social Media Club

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

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I have two kids, one 12 and one 10, and until this past week hadn’t thought much about their use of social media.  After all, it was really confined to Club Penguin and safe chat, so there wasn’t much to worry about. .

That all changed with the discovery of Instagram.  Both of my kids set up Instagram accounts this past week.  And it brought to my attention the realization that we need to monitor the use of social media by our children.  No matter how “mature” or responsible they may be, they need to have guidance to make sure that they understand the nature of internet conversations.

My 10 year old has been using the platform with no issues.  He is following his younger cousin and many people that are in his class.  His pictures are private and he must approve all followers.  In fact, when someone tried to follow him and he didn’t know them, he came right to me and asked how to deny access to this person.  A quick lesson and done.  He finds inappropriate comments to be a problem, and is quick to report anything he deems unacceptable.  He has been posting “grumpy cat” pictures, and talking with his friends.  It’s all very innocent.

Not so much for the 12 year old.  He has been well-trained in what he can and can’t do on-line.  He understands that he is not able to give out personal information, and that he needs to maintain a level of anonymity.  So, it came as quite a shock when my 10 year old came to me, and showed me some of the pictures that my 12 year old posted (he created the account on Saturday evening and my 10 year old came to me Sunday morning).  There really wasn’t anything wrong with the pictures themselves.  It was the caption that accompanied these pictures.  Two of his pictures used profanity.  This from a boy who doesn’t ever swear and professes not to understand why people even use such language when there are so many other words to express one’s feelings.   In fact, this was the dinner time conversation just days before “Instagram-gate” occurred.

My son only had a few followers, one of them his younger cousin.  Yet he had no compunction to post language he wouldn’t say.

We quickly removed the captions, and had “the talk” with him.  And I wanted to pass on some of the points that we discussed with him, as they should be discussed with every child, and every business owner looking to jump into social media.

Things to remember:

• Social media is written in permanent marker — once it is out there and has been shared, there is no going back;
• The world will judge you by what you say and post — People will see the profanity and connect you to it;
• You are what you post — Everything we do online is a reflection of who we are and what we believe;
• Remember who your audience is — one of his followers was a younger cousin (not to mention his younger brother).  Who are you communicating with?  Will they agree with your tone?
• Social media is permission based.  If we upset our audience, they will revoke our permission and we lose the ability to communicate.

These rules apply no matter who you are and what you want to accomplish with social.  You are what you post.

What do you think?  Do the same rules apply to kids as adults?  What rules would you add?

Resources:

Who Uses Instagram

Instagram – Is It Okay for Kids? What Parents Need to Know

How Instagram Became the Social Network for Tweens

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

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In this show (click the button in the lower right to enlarge the window), the popular author, speaker, marketing expert and band member Chris Brogan joins host Jeff Ogden for a fun chat. In this show, you will learn:

1. Why goals come first and why you need to be different today
2. How to create a lot of great marketing content really fast
3. Why humility and bravery are so important, and why you find them in the best business leaders

You can follow Chris on Twitter @chrisbrogan as well as the show host Jeff on twitter @fearlesscomp Marketing Made Simple TV is a production of the marketing revenue connection company Find New Customers New shows premiere every Thursday at noon ET/9am PT.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

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In the overcrowded world of marketers, social media “experts”, consultants, thought leaders and everyone else encouraging us to join the conversation . . . I have to ask, does anyone care?

We like to think they do, but most likely, they don’t. There is too much information, too fast, and too often. You can hardly keep up as it is. So why would someone want to take the time to listen to you? Are you listening to them? Probably not. There’s no time even if you wanted to.We’ve developed into a society exposed to a tsunami of information. It’s everywhere you turn and it is impossible to keep up.

The activity of just watching it all go by has become the sport itself. While the spectators are the majority, there’s a hell of a lot of players in the game as well.

Technology has allowed every single person the ability to broadcast at will. Whether it is pictures snapped at a concert and immediately posted to Instagram; or someone’s daily musings posted to their blog or facebook feed; we’ve all become content producers. And we’re producing mountains of it.

The Superbowl this year generated 24.1 million tweets alone. Nearly every commercial had a corresponding hashtag and brands were chomping at the bit to get you to tweet about them as well. Some found success, like Oreo, by reacting quickly to the loss of power during the game.

On the Grammys, host LL Cool J was referring to artists not by their names but by their names as hashtags, and incessantly encouraging tweeting during the whole show. The fight for even a second of our attention has turned into a battle of epic proportions.

While you watch tv, there are ads for more tv shows flashing along the bottom. But you’re probably too busy tweeting to notice that. So maybe you’ll catch the hashtag  just mentioned before the commercial break.  Just to be sure, they’ll email you as well so you can check that on your tablet as you update your status indicating that there’s nothing on tv tonight.

As we are all publishers, photographers, and broadcasters now, we have to ask ourselves, does anyone care? Is what we’re blogging, posting, sharing and tweeting adding value or is it just more noise?

Sources:

• mashable.com/2013/02/04/super-bowl-twitter/
• www.popmatters.com/pm/feature/168214-hashtag-everything-the-2013-grammy-awards/
• thisweekin.com/thisweekin-social-media/the-information-tsunami-on-this-week-in-social-media-07/

About Tommy Spero

Tommy Spero ( @tommyspero ) is the Principal and Creative Director of Soul NYC (www.soulnyc.com) , a branding, web design and inbound marketing agency that helps companies large and small use design and technology to grow their businesses. Tommy drives the vision of the agency, with over 14 years working in the design and interactive space. His experience working with some of the worlds biggest companies, like American Greetings, Sony Music, VH1, Showtime and Novartis, gives him unique insight on how small and medium businesses can succeed through the use of branding and technology. His design work has been featured multiple times in the LogoLounge series of books by Rockport Press, as well as appearing on television and all across the web.

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About two weeks ago, a company called Vine launched a new mobile service meant for sharing short, 6 second videos.  It is meant for users to share those videos through their social networks, mainly Facebook and Twitter.

Within 5 days, there were Vine videos from the Brooklyn Nets, Tyra Banks, and Sir Paul McCartney.  Yes, everyone was beginning to “swing from the Vine.”  And even news outlets are jumping on the Vine.  ‘The Today Show’ has started using Vine to tease upcoming segments, reply to popular segments and even give a brief tour of their offices.

Just like most social networks, you can follow your friends. In addition, when you connect twitter to Vine, it will search for your twitter friends that have accounts, and you can follow them. But how can businesses use Vine?

Social media is the perfect way for brands and businesses to connect with their customers. What better way than a quick video? Brands now have an opportunity to create quick videos showcasing their people, their products, or even their offices.

Vine also provides the opportunity for you to reach out to your users by asking questions and requesting comments.  They can respond with their very own Vine videos.

Here’s an even better idea. Why not run a contest for your clients? Have them post their Vine videos showing or telling why you have the greatest product or are great to work with.

In addition, why not do a quick video tutorial about an item, product, or feature that you want to highlight?  The clothing store, The Gap, uses Vine to show off clothing, shoes, pants and every possible combination of each. 

Vine makes it very easy for users to discover new videos and brand. Simply click the “Explore” and find quick videos on just about any topic you can think of.  You are even able to Hashtag (#) your videos and do a search based upon those hashtags.  One of my favorites right now is #legovines. It has nothing to do with marketing or social media, but it’s Lego. Need I say more?

A quick search of the explore function finds videos about food, travel, how-to, sports and even magic. The only question, really, is how are you going to use Vine?

RESOURCES

How Vine is Changing News Delivery

Here’s How Businesses will use Vine for Micro-ads & Sneak Peaks 

Vine

13 Cool Ways Brands Have Started to Use the Latest Social Media Craze, Vine 

5 Ways to Use Twitter Vine! 

How 15 Real Businesses Are Getting Creative With Vine for Marketing