“Secrets of Great Leaders” Robert Murray
In this show, Robert Murray, author of It’s Already Inside shares key leadership tips with the show host, Jeff Ogden
What you’ll learn in this show:
- Why forgetting the basics hurts many companies
- How to avoid “shiny object syndrome” and stick to the basics
- How the best focus on clear competitive differentiation and “dial it up to 11″
Marketing Made Simple TV is a weekly show delivering the best business thought leaders in a fun and engaging format. The Producer and Director of the show is Craig Yaris and it is edited by Kevin Ogden. It is funded by our wonderful sponsors. Please check them out.
About Jeff Ogden
Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.
Social Media Action Camp 2013 #smwnyc @LIVESTREAM
8:30AM – Registration & Breakfast
9:00AM - Ted Rubin of Collective Bias and Author of Return on Relationship
9:30AM – Nathan Latka of Heyo, Social Revenue
10:00AM - Mardy Sitzer of Bumblebee Marketing and Prof Fordham University
10:30AM – Mark Coatney of Tumblr
11:00AM – Duleepa “Dups” Wijayawardhana, CEO of Empire Avenue
11:30AM – Nelly Yuspova of Webgrrls International
12:00PM – Lunch -
12:30PM – Ekaterina Walter of Intel, and Author of “Think like Zuck”
1:15PM – Scott Monty of Ford Motor Company
1:45PM – Ric Dragon of Dragon Search and Author of Social Marketology
2:15PM – Anthony Napolitano of StumbleUpon
2:45PM – Wendi Caplan-Carroll of Constant Contact
3:15PM – Amy Vernon of Internet Media Labs
3:45PM – Panel, Bill Corbett Jr, Tommy Spero, Jeff Namnum. Moderated by Craig Yaris
4:30PM – Closing Remarks Basil C. Puglisi of Digital Ethos/Social Media Club
About Basil Puglisi
@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.
Social Media and our Children
I have two kids, one 12 and one 10, and until this past week hadn’t thought much about their use of social media. After all, it was really confined to Club Penguin and safe chat, so there wasn’t much to worry about. .
That all changed with the discovery of Instagram. Both of my kids set up Instagram accounts this past week. And it brought to my attention the realization that we need to monitor the use of social media by our children. No matter how “mature” or responsible they may be, they need to have guidance to make sure that they understand the nature of internet conversations.
My 10 year old has been using the platform with no issues. He is following his younger cousin and many people that are in his class. His pictures are private and he must approve all followers. In fact, when someone tried to follow him and he didn’t know them, he came right to me and asked how to deny access to this person. A quick lesson and done. He finds inappropriate comments to be a problem, and is quick to report anything he deems unacceptable. He has been posting “grumpy cat” pictures, and talking with his friends. It’s all very innocent.
Not so much for the 12 year old. He has been well-trained in what he can and can’t do on-line. He understands that he is not able to give out personal information, and that he needs to maintain a level of anonymity. So, it came as quite a shock when my 10 year old came to me, and showed me some of the pictures that my 12 year old posted (he created the account on Saturday evening and my 10 year old came to me Sunday morning). There really wasn’t anything wrong with the pictures themselves. It was the caption that accompanied these pictures. Two of his pictures used profanity. This from a boy who doesn’t ever swear and professes not to understand why people even use such language when there are so many other words to express one’s feelings. In fact, this was the dinner time conversation just days before “Instagram-gate” occurred.
My son only had a few followers, one of them his younger cousin. Yet he had no compunction to post language he wouldn’t say.
We quickly removed the captions, and had “the talk” with him. And I wanted to pass on some of the points that we discussed with him, as they should be discussed with every child, and every business owner looking to jump into social media.
Things to remember:
- Social media is written in permanent marker — once it is out there and has been shared, there is no going back;
- The world will judge you by what you say and post — People will see the profanity and connect you to it;
- You are what you post — Everything we do online is a reflection of who we are and what we believe;
- Remember who your audience is — one of his followers was a younger cousin (not to mention his younger brother). Who are you communicating with? Will they agree with your tone?
- Social media is permission based. If we upset our audience, they will revoke our permission and we lose the ability to communicate.
These rules apply no matter who you are and what you want to accomplish with social. You are what you post.
What do you think? Do the same rules apply to kids as adults? What rules would you add?
Resources:
Who Uses Instagram
Instagram – Is It Okay for Kids? What Parents Need to Know
How Instagram Became the Social Network for Tweens
About Craig Yaris
Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .
“To Sell is Human” – NYT best-selling author Daniel Pink
In this show, top author Dan Pink discusses ideas in his new book, To Sell is Human. That’s right – everyone’s in sales today – even you.
In this great show, you’ll learn:
- Why everyone is in sales today.
- How the world of sales has changed and what you need to do to adapt.
- How to use the ABC’s to be successful in moving others.
In order for optimal viewing, please click the button in the lower right to maximize the window. We thank Daniel Pink for being a great guest on our show.
Marketing Made Simple TV is a production of Find New Customers and is hosted by Jeff Ogden New shows premiere every Thursday at noon ET and we ask you to please check out the show sponsors.
About Jeff Ogden
Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.
The Super Bowl and Social Media
As most people in the U.S. know, Sunday February 3rd is the Super Bowl. For some, it is when friends and family get together to root on their favorite football team. For others, like myself, it is a time to get together with my family and enjoy the commercials. I don’t know who is playing, and I’m not sure I really care. I want to see what these big brands, paying millions of dollars, have come up with to keep us entertained.
But, in today’s socially connected world, I don’t have to wait until Super Bowl Sunday. On Thursday, January 31st, I came across a list of the top 10 Super Bowl commercials, before all commercials were even available for viewing. On Friday, Samsung premiered their new spot, taking a shot at a certain company’s willingness to sue for trademark infringement. And, Mashable has articles on numerous commercials that will be appearing this Sunday.
In fact, viewing these commercials early is a huge activity. In just four days, the new VW Super Bowl commercial has already gained 4.5 million views on Youtube, and the Audi “Prom” commercial has 4.3 million views in the last week. And, who isn’t waiting for the risque GoDaddy commercial that will premier, with more than 75,000 views in just 1 day. Same for the 2013 Budweiser ad, which already has nearly 1 million views since it was released on Thursday, January 31st.
Let’s not forget that almost all the commercials also have Twitter hashtags associated with them, including #Clydesdales, #GetHappy, and #BraveryWins, making this one of the most social sporting events we have.
So, why have companies changed their strategies? Why release these videos before their big Superbowl debut? Not only is the Superbowl the showdown between two football teams, it is a competition between companies. They are looking to social media, whether it be Twitter, Facebook, or Pinterest, to get their word out and to get the conversation going before the game even occurs. In fact, the “winner” of the commercial war will be the company that can get the most traffic and mentions on social networks, especially Twitter, according to Peter Shankman (see, Super Bowl ads get report card from social media in the resources).
In fact, with the pre-game viewing stats, it would be easier to bet on the commercial winner than the winner of the game. My bet? With over 8 million views, and with the hashtag #WishGranted, it looks like the winner will be the Kaley Cuoco Toyota commercial.
Where are you placing your bets?
Resources:
Super Bowl ads get report card from social media (video)
Few surprises in Super Bowl Ads
Super Bowl ads released on social media
Wacky Super Bowl Ads are Already Getting Serious Play
About Craig Yaris
Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .