A Foursquare StrategyA Foursquare Strategy
Foursquare is taking off like gangbusters, and it’s got me excited about combining social media with actual social interactions. Last week, Rafael Gallegos of New York Theatre Workshop asked me, “We have foursquare checkins, but I’d really like to run a deal for the mayors but don’t know how to begin. any thoughts?” So here’s what I would do.
The BACKGROUND:
NYTW “provokes, produces and cultivates the work of artists whose visions inspire and challenge all of us.” They’re about 30 years old, located in the East Village, and have roughly a $5 million annual budget. They’ve got 2,756 fans on Facebook (posting about twice a day), 992 followers on Twitter (also tweeting about twice a day), just under 5,000 views total from their 6 YouTube uploads, and have thus far had 29 check-ins on Foursquare from 15 users.
Top Secret is their next production; tickets go on sale to general public Jan 29, and first preview is Feb 24, closing March 28. A shortened description of the play: It’s 1971 and the nation is at war. A federal court blocks The New York Times from publishing the top-secret history of US invovlement in Vietnam. Washington Post publisher Katherine Graham has a single day to decide whether to print these Pentagon Papers. More here.
Foursquare is just under a year old location-based mobile social networking game. Last known user count was ~ 200,000 but the press loves them, and they’ve got
