Analytics With Purpose: The Human Edge of Big Data

Where:

326 Broadway
San Diego, California

  

  

When:

This event is expired!

  

  

Venue:

US Grant Hotel

Website:

www.marketingpower.com

Contact:

conferences@ama.org

Get ready to change the way you approach analytics! This March, the American Marketing Association is bringing marketers and researchers together in an exciting new forum to explore the latest approaches in gathering, interpreting and applying data-driven insights to drive better decisions and grow your business.

This brand-new one-of-a-kind conference is called Analytics with Purpose: The Human Edge of Big Data, and it will provide two full days of emerging approaches, thought-provoking conversations and meaningful interaction for practitioners and researchers alike. It will focus not only on the purpose of analytics, but also on the human side of data aggregation and analysis. Topics will range from Hands-On Analytics to Behavioral Economics to Making Data Friendly.

World class speakers have already confirmed their attendance. Among these include:

- Director of Advertising, Hyundai
- Global Director & GM Market Research, GE
- Senior Manager, The Coca-Cola Company
- Director, Digital Marketing, Adobe Systems, Inc.
- Author, The Wall Street Journal Guide to Information Graphics
- Executive Director, Wharton Customer Analytics Initiative
- Business Intelligence Manager, Getty Images
- VP and Sr. Practice Leader Digital Market Intelligence, GfK
- Chief Research Officer, Vision Critical
- CEO & Founder, CirroStra Analytics
- Founder and Creative Director, WDCW
- Senior Strategic Planner, Draftfcb, Chicago
- Head of Analytics, Hall & Partners
- Co-Director, Emory University's Marketing Analytics Center
- Asst Professor, Emory University's Goizueta Business School
- Assistant Professor, Copenhagen Business School

You'll gain valuable perspective on the customer experience of big data and new media trends - all in an interactive forum with a unique blend of disciplines and viewpoints. So join us this March 4-5 in San Diego for a tour of data's human frontier.

Don't miss the opportunity to save $200 when you register early - LEARN MORE!