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Coming in 2013!
Why do people feel what they feel? Why do they think what they think? And why do they do what they do? It all comes down to the crazy little thing called belief.
The Business of Belief offers a fresh look at the modern art of influence. In this engaging and insightful little book, Tom Asacker pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.
Whether you're an executive, coach, teacher or salesperson, The Business of Belief will change the way you approach your work, and will inspire you to be a more creative and conscious leader.
The point of the book is to inform, challenge, and enlighten. It's up to you to put the concepts to work for you, and for your organiztion.
Other books by Tom Asacker
Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy
"Opportunity Screams is a must-read in our cluttered, confused, and distracted 24/7 economy." - Jonathan Salem Baskin, Global
Brand Strategist, author, columnist
Read the reviews and buy one at Amazon.com.
Also available for the Kindle at this link.
A Little Less Conversation: Connecting
with Customers in a Noisy World
"A Little Less Conversation is a good, quick read that gives marketers the opportunity to look at their brand through the eyes of today's consumers and create a message of value that will really resonate." - Patricia Minglin, Editor, M2W, M2Moms, M2W-HC E-ssentials
Read the reviews and buy one at Amazon.com.
Also available for the Kindle at this link.
A Clear Eye for Branding: Straight Talk on Today's Most Powerful Business Concept
"Finally, this branding babble is put to rest. Tom debunks most of the mystery of branding and simplifies it to the bare essentials in this easy to read story." - Kevin W. McCarthy, CEO, On-Purpose Partners
Read the reviews and buy one at Amazon.com.
Also available for the Kindle at this link.
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Sandbox Wisdom: Growing Your Business with the Genius of Childhood
(Out of Print)
"An insightful and readable little book."
- Fred Smith, CEO, FedEx
After eleven years of dedicated service, Annie, Falcon, and Bill have decided to call it a day. Thanks guys. I'm going to miss you.
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When Tom Asacker writes, I read. Opportunity Screams is the right message for the right time.
- Tom Peters
Asacker's books are profound. 95% philosophy, 50% tactics, 75% solid strategy, 100% worth it.
- Trey Pennington, Owner, The Pennington Group
Finally, this branding babble is put to rest. Tom debunks most of the mystery of branding and simplifies it to the bare essentials in this easy to read story.
- Kevin W. McCarthy, CEO, On-Purpose Partners
Tom Asacker does it again! In this little gem he takes on the issue of branding, presenting it from the customer's perspective -- not the marketer's perspective. It's easy to say ‘We're customer centric’; but the truth is few companies deliver on that
- David Wolfe, author of Ageless Marketing