MARTA & GeorgiaMARTA Matters: To our State, Regional and Local Economy MARTA serves as a significant economic catalyst to the state and region by attracting major companies and international events, providing transportation to major employment centers, linking to other transit providers, and offering a direct connection to Hartsfield-Jackson Atlanta International Airport, which is considered the world's busiest airport.
Tanner, T., & Jones, A. (2007). The Economic Impact of the Metropolitan Atlanta Rapid Transit Authority. Athens, GA: Carl Vinson Institute of Government, The University of Georgia Carl Vinson Institute of Government Report American Public Transportation Association, Economic Impact of Public Transportation Investment (2009), www.apta.com/mediacenter/pressreleases/2009/Pages/091023_creates_jobs.aspx APTA Economic Impact Report MARTA Matters: To Georgia's Tourism and Hospitality IndustryThe Atlanta region has historically been a major transportation center and MARTA is key to attracting large-scale events that are an advantage to our state and regional hospitality industry. Because of MARTA, metro Atlanta has been an ideal destination to host the Super Bowl, NCAA Final Four, College Bowl games, SEC Championships and the 1996 Summer Olympic Games. MARTA also appeals to major business conventions, trade shows and cultural events that need to transport their guests quickly, safely and affordably. We provide conveniently accessible transportation to major hotels, shopping centers, cultural venues and employment hubs throughout the region and offer a direct connection to Hartsfield-Jackson Atlanta International Airport, the worlds busiest airport. MARTA plays a critical role in this industry because:
Georgia Department of Labor Atlanta Convention and Visitors Bureau data MARTA Cuts a Blow to Business, Atlanta Business Chronicle, April 10, 2009 Quote from Debra Cannon, Georgia State University hospitality school director, MARTA Cuts a Blow to Business, Atlanta Business Chronicle, April 10, 2009 MARTA Department of Research and Analysis Hartsfield-Jackson Atlanta international Airport Communications Office MARTA Matters: To the EnvironmentWhen choosing the most environmentally friendly way to get from Point A to Point B in metro Atlanta, MARTA is a clean, green, pollution-fighting machine that delivers significant benefits to our region and state. MARTA and transit systems throughout the state serve as the best weapons to combat the growing problems associated with traffic congestion, poor air quality and our over-reliance on fossil fuels. Transit helps reduce harmful carbon dioxide emissions and other pollutants that damage the environment and create health problems for those who suffer from chronic respiratory ailments. In addition, MARTA is proud to be a green employer. Here are some key facts about MARTAs environmental stewardship and benefits:
U.S. Department of Transportation Federal Highway Administration, Congestion Mitigation and Air Quality Improvement Program, www.fhwa.dot.gov/environment/cmaqpgs/ Transportation for America, State Facts, t4america.org/statefacts/georgia/ MARTA Bus Maintenance U.S. Department of Transportation Federal Transit Administration www.fta.dot.gov/news/news_events_10555.html U.S. Department of Energy, Clean Cities 15th Anniversary, www1.eere.energy.gov/cleancities/anniversary.html How Is Transit Part Of the Smarter Way?As the Draft Statewide Strategic Transportation Plan (SSTP) states, addressing the expected shortfalls in current transit operating funds should be a top priority for state and local governments. The states approach to transit maintenance and operations is to maintain a state of good repair on the equipment it operates (e.g., GRTA buses). For MARTA, existing funding sources do not cover current service levels and will only get worse. Utilizing only existing funding sources, MARTA will operate at 50-70 percent of current levels by 2030, according to the Draft SSTP. Beyond MARTA, GRTAs Xpress bus service will also be cut or eliminated because there will not be operating funds to support it. Doing nothing to increase funding for the transportation network including transit means that in metro Atlanta per capita congestion costs will nearly double todays levels. Employment-center talent pools (i.e., the number of people who can reach an employment center in 45 minutes) will be 33 percent smaller than today, significantly eroding the value proposition to future employers and putting future job growth at risk. The public acceptance of cutting transit and increasing congestion for metro Atlanta will be particularly adverse when this story is contrasted with the aggressive investment its peers are making to mitigate congestion and create reliable trips through HOT-lane networks and new transit options. The Atlanta region, through the collaborative work of state, regional, and local leaders, has already developed a long-term vision for new transit investment called Concept 3, which includes a network of heavy rail, light rail, commuter rail, streetcars, arterial buses, local buses, and urban circulators. Gradual build-out of Concept 3 would again make the state of Georgia a national leader in transportation, and components of the vision, such as BRT, streetcars, and in-town light rail, would provide a convenient alternative to automobile traffic on congested arterial streets and enable more dense, mixed-use development over time, according to the SSTP. Further, if a mixed-use development pattern actually occurs within a 20-year horizon, the benefit is tremendous congestion costs fall by an additional 38 percent and the number of people that can reach major employment centers within 45 minutes expands by 109 percent (vs. 39 percent if development patterns continue on the current trajectory). Given the upside available from attracting more residential density in the employment centers, public-private partnerships that focus transportation enhancement funds in a few areas and match them with other sources of public and private capital could become compelling public investments. Draft Statewide Strategic Transportation Plan, Georgia Department of Transportation (GDOT), December 31, 2009, p. 47. Draft Statewide Strategic Transportation Plan, Georgia Department of Transportation (GDOT), December 31, 2009, p. 47. Draft Statewide Strategic Transportation Plan, Georgia Department of Transportation (GDOT), December 31, 2009, p. 37 Even as trends predict a growing interest in transit services, our state, like the nation at large, has experienced a chronic underinvestment in transportation infrastructure, which has hurt our economic growth.
Final Report of the TransitVision 2050 Task Force, American Public Transportation Association (APTA), October 2008. Draft Statewide Strategic Transportation Plan, Georgia Department of Transportation (GDOT), December 31, 2009, p. 20.Draft Statewide Strategic Transportation Plan, Georgia Department of Transportation (GDOT), December 31, 2009, p. 21.
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