Transworld Business

Friday Free For All: The Real Costs Of Social Media Campaigns

Social media isn't as "free" as many might expect. In fact, Focus.com revealed that a comprehensive social media campaign runs approximately $210,600 per year with only a 43% average ROI. We'd like to hear about your social media experiences—has it benefited your brand? Is it worth all the costs? How do you measure its ROI and what do you estimate yours is?

Sara Fruman
May 27th 2011 03:58AM | 8 Comments

A New Day Dawning For South America Snow Sessions

This year SASS has undergone a management overhaul, morphed into SASS Global Travel, is moving into its own slopeside facilities at Bariloche, and is expecting around 150 campers to come down and immerse themselves in a unique backcountry summer camp. We caught up with SASS Director of Communications & Sustainability Ryan Dunfee to learn more about the major changes afoot.

Mike Lewis
May 25th 2011 22:00PM | 0 Comments

May 2011 Exposure Meter Top Fives

Take a look at which athletes were at the top of this month's famous Exposure-Meter tallies.

Kailee Bradstreet
May 25th 2011 04:46AM | 0 Comments

Backbone Media Fall 2011 NYC Preview

Backbone Media and its robust roster of clients paid New York City a visit, bringing all the new toys and gadgets for the Fall 2011 season. Check out the latest from Black Diamond, Polartec, POC, SmartWool, and Teva.

Agathawasilewska
May 25th 2011 04:00AM | 0 Comments

VonZipper’s New Meloptics Eyewear Technology Hits Retail

Marketing Director Greg "GT" Tomlinson filled us in on how Meloptics was developed, what it does, what sets it apart, and why he "can't be more positive that every eyewear company is going to run with this technology."

Kailee Bradstreet
May 24th 2011 04:45AM | 0 Comments

Red Bull Founder On Expanding Media Empire

Red Bull sold 4.2 billion cans last year, including more than a billion in the States. Now, Owner Dieter Mateschitz is launching a media empire. Check out the full story, company history, and an interview with founder Mateschitz.

Mike Lewis
May 23rd 2011 14:07PM | 0 Comments

Build Or Buy? Lessons In Saving Big On Back End Business Processes

Until late last year, Ergo Clothing used a 3PL to handle shipping and logistics, but the costs were mushrooming with the brand's growth. We caught up with Founder Rob Sickel to learn how they brought those functions in house and saved a boat load on the back end.

Mike Lewis
May 23rd 2011 04:09AM | 0 Comments

Deckers Purchases Sanük For $120 million+

Deckers Outdoor Corporation announced that it has purchased Sanük for an initial payment of $120 million plus conditional performance based payments over the next five years.

Mike Lewis
May 20th 2011 07:45AM | 0 Comments

The Line Break: Analog & Gravis Fall 2011 Sneak Peek

Analog and Gravis just released their Fall 2011 catalogs. Take a look at what's new now.

Mike Lewis
May 20th 2011 04:01AM | 0 Comments

Business x Pleasure—West Coast Invitational And ThirtyTwo Annual Focus Group

ThirtyTwo Snowboards conveniently holds its annual focus groups in Mammoth on the same weekend as the West Coast Invitational. Transworld Business tagged along to mix a bit of pleasure with business and catch up with Brad Alband about the outcome of the focus groups.

Agathawasilewska
May 20th 2011 04:00AM | 0 Comments

13th Annual TransWorld Skate Award Winners

The 13th Annual TransWorld SKATEboarding Awards presented by New Era went down last night at the Avalon in Hollywood, California with a packed crowd. Here's a look at who walked away with the trophies, who went pro, and some photos from the SKATE crew.

Mike Lewis
May 19th 2011 07:24AM | 0 Comments

60 Second Sell: Oakley’s Blade Boardshort

Oakley Channel Director for Action Sports Aaron Quigley heads to the beach to share a 60 Second Sell about Oakley's groundbreaking new Blade Boardshort in its natural environment.

Mike Lewis
May 19th 2011 04:00AM | 0 Comments

Tahoe’s Record Snowfalls—The Pros And Cons Of An Epic Winter

Resorts and their marketers dream of big dumps and lots of them to befall their mountains. This year the ski areas around Lake Tahoe must have been praying extra hard because they got more than anyone could have imagined or bargained for. Transworld Business investigates how this record breaking snow season has affected the resorts and local retailers.

Agathawasilewska
May 18th 2011 04:00AM | 0 Comments

Surf/Skate Retail Market Overview - Core Shop Sales Dip 13.5%

At this year's Surf Summit, SIMA released its 2010 Retail Distribution Study providing a look at the surf and skate retail market over the last two years. Find out how things are trending here.

Mike Lewis
May 18th 2011 03:58AM | 0 Comments

The Building Distribution Converts to Solar Power

The Headquarters of The Buil