About the IAB
The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.
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Mobile Marketing
Advertisers are waking
up to the potential of mobile - as seen by the fact that mobile ad spend grew by 132% in the first half of 2012 to £181.5 million.
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Attribution on Trial
Get With the Programme: Real Time Advertising Conference
UK digital ad spend grows 12.6%
MEMBER RESEARCH: The Multi-Screen Olympics by Google
- Events
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Get With the Programme: Real Time Advertising Conference
Get the latest on developments in real time advertising at this half day event examining the maturation of the online display landscape and the media trading industry
Mobile Engage 2013: The Mobile Majority
With over 600 delegates attending Mobile Engage in 2012, this year’s event will be even bigger and better! Book now and enjoy a 10% discount.
Stretch that reach! Video on demand
An event to launch brand new research conducted by Tremor Video and the IAB, which demonstrates the incremental