SueUnerman

I spent some of this morning in the inspiring company of Mat Hunter, Chief Design Officer at the Design Council .  (If you’re going to be Chief Design Officer anywhere it can’t get better than that job can it ?) We were sharing a panel at a local government digital summit, compered by the wonderful Spencer Kellyand giving our experiences of driving digital change. 

Mat talked persuasively about the key difference good design makes.  Like so much else the secret is to make it relevant and attuned to the customer rather than merely to the needs of the organisation.  Read More »

Did you have a romantic Valentine’s Day?  Did it go to plan or were all your dreams and hopes crushed ? Read More »

I went to my first “Disrupterthon” last week.  When I told one colleague that this was where I was going, she said that that was how she considered every meeting that I was in.  (I’m sure that’s flattering if you think very positively about it).

This was a TV Disrupterthon run by the British Screen Advisory Council with some excellent guest speakers including Claire Enders, David Abraham, John Gisby from Magine and Group M’s Jakob Nielsen.

Read More »

Q: When is a unique visitor not a unique visitor ? 

A: Most of the time.

Which as my mother would put it is a bit like saying that you are a bit pregnant.

Unique visitors to websites remains a metric that is commonly used to understand the flow of audience and the success of online content particularly for brand advertising and when ecommerce is secondary or irrelevant to objectives. Read More »

Your natural search ranking may be poised to replace advertising awareness and consideration tracking as a key indicator of how a communications strategy has truly influenced the minds of the target audience and therefore the most reliable indicator (alongside sales of course) of the success of a campaign.  Read More »

Two 90 inch smart HDTVs in your living room.

Imagine – instead of having to choose whether to watch Manchester United’s game or Manchester City’s game  on the last day of last season you could have watched both simultaneously on a proper TV. Read More »

Except baby might not want to these days.

 The Economist published an article recently that suggested that “in the rich world, people seem to be driving less than they used to”.

The article harks back to the days of the movie American Graffitti, when owing a car was essential to the American dream.

As a general trend car ownership and miles travelled have been increasing throughout the rich world since the 1950s.  Now however this trend seems to have stopped. Read More »

 Festivus  is Seinfeld’s alt version of the Winter solstice celebrations, although in my household we prefer the lighter, warmer and more presents alternative from the OC. (“Chrismukkah : 8 days of presents followed by 1 day of many presents”).

 Since it is that time of year when thoughts turn to parties, presents and of course spiritual joy here’s a thought about how the culture of your organisation is almost certainly inspired by one of 3 belief systems as described by Zen thinker Alan Watts. Read More »

Generation X, Generation Y, the Millennials, Gen YNot.  All useful and descriptive phrases.  ( If everyone in the meeting is clear on what they mean that is. ) The next generation that will change everything however is not purely defined by age and demographic but by attitude and action.  It is GenerationFlux. Read More »

Which would you prefer in your organisation: a management structure where – when something goes wrong – you know whose fault it is?

Or a management structure where it’s less clear whose fault it is when things go wrong, but where there is a greater chance of success? Read More »