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The benefits of using video marketing in promoting your business and brand seem to be growing by the day. Most business owners have already tuned ...
Having a blog or a website can be very profitable. Whether your goal is to be an affiliate marketer or you have a business with a website, you really need to know the importance of creating quality effective content for the visitors who visit your site.
Your story needs to be focused and engaging, regardless of who you're talking to, be it a potential client, press interview or business partner. But it's easy to fall into bad habits when explaining where you came from and where you're going. How can you avoid these and ensure the tale you tell is relevant to whoever you're talking to?
For traditional advertisers, mobile is a bit of a head-scratcher. Display advertising is in decline generally, but with the restricted screen real estate on mobile devices, there's not a lot of space for advertising. And with forms of advertising that rely on spatial dimensions, like banner ads, are not well suited to mobile platforms.
Tweetdeck has announced that from May, it is discontinuing Tweetdeck Air, its Apps for iPhone, Android and its Facebook integration. It is still going to support its web-based tweeter, but this is probably the beginning of the end for Tweetdeck.
Blogging and content marketing are hot digital buzzwords these days for good reason: "92% of companies who blogged multiple times a day acquired a customer through their blog", according to the HubSpot State of Inbound Marketing 2012.
Over the past few years online business has evolved by leaps and bounds, to the point where today one doesn’t need to have extensive knowledge of programming in order to create a site. Pretty much everyone can start an online business, but as it’s always the case, the allure of easy money isn’t what it seemed in the first place.
Everyone aspires to succeed in their social media marketing efforts. These platforms are considered as the best medium to carry out your marketing efforts since they are quick, inexpensive and imminently scalable.
KLM has been known as a social media savvy airline for some time, and we managed to pin down its social media manager Karlijn Vogel-Meijer to find out how to build a successful social media strategy.
Companies sometimes appear schizophrenic in their attempts to monitor seller activities. For example, website leads are scrubbed in excruciating detail based upon visitor activities before being deemed as qualified leads worthy of a seller's time and effort to follow up on them.
Do you own an online business? Apart from the things that are included in your busy agenda, you need to research on the relevant influencers of the social media. From them you will be able to learn, connect and utilize the communities and engage in conversation.
Kara Trivunovic: Global Director, Strategy and Market Innovation for StrongMail's Agency Services division.
Gary Angel: Gary Angel is President and CTO at Semphonic. He co-founded Semphonic and continues to lead and...
James Bourne: Technology journalist, writer and blogger, with particular enthusiasm for apps and cloud...
Tara Hornor: Tara Hornor has a degree in English and has found her niche writing about marketing,...
Gary Bembridge: Helping passionate marketers build their brands better, bigger and faster
Maciej Fita: Founder of Brandignity, the Boston based white hat SEO & marketing specialists
Earnest: Helping brands stand out from the crowd; devising high performance marketing strategies
Brian Monger: Seasoned marketing expert: CEO of MAANZ International and the Centre for Market Development