Advice from Jason Cohen, founder of WP Engine & Smart Bear Software.
The first emotion I felt after selling Smart Bear was a profound sadness. Not depression — not hopeless or rudderless — but a pure sadness, when your lungs sink into your belly, the punch-in-the-stomach of discovering your dog was hit by a car or that your dad is terminally ill.
“What the fuck?” I thought, “Why am I feeling this? I’m supposed to be feel… happy? I guess? Something other than this.”
They told me I couldn’t sell to The Enterprise with a silly company name like Smart Bear.
They told me I couldn’t sell to The Enterprise without a human sales force using Salesforce.
They told me I couldn’t sell to The Enterprise over GoToMeeting, with a demo and no slides, from a geek with no webinar.
They told me I couldn’t sell to The Enterprise with amateur design and a small-company, human voice.
This is part of an ongoing startup advice series where I answer (anonymized!) questions from readers, like a written version of Smart Bear Live. To get your question answered, email me at asmartbear -at- shortmail -dot- com.Frustrated Engineer writes: I’ve been writing code for ten years, recently promoted to a position where I have to…
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gb: Very simply put in my opinion...if you don't have...