Creating a Landing Page Optimization Test Plan

Article posted: June 24th, 2010 by Mike

I’ve been pushing for more and more online makreting testing at my current job, and things are starting to move forward, which is very exciting. I’m a huge fan of testing, and there are tons of tools and resources that make online testing very easy. However, because it is becoming easier and easier to start tests, it is more and more important to establish a basic test plan prior to beginning any testing.

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Posted in A/B Testing, Landing Page Optimization, Mike's Opinions, Tutorials, online marketing, resources | No Comments »

Letting go of old work

Article posted: June 13th, 2010 by Mike

The longer I spend in the design industry, obviously the more projects I put behind me (which is a good thing). However, as any good designer or developer, I put a lot of passion in my work and become very connected to my projects. But, often times, when a project is done, the designer moves on and things are left in the hands of someone else.
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Posted in Graphic design, Mike's Opinions, Print Design, Web Design, resources | No Comments »

Landing Page Optimization: Spontaneous Buying Modality

Article posted: June 6th, 2010 by Mike

The 5th and final part on a series about Landing Page Optimization and Buyer Modality, today I’ll talk more about the Spontaneous Buying Modality and how to focus your landing page on the spontaneous buyer behaviour.

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Landing Page Optimization: Methodical Buyer Modality

Article posted: June 4th, 2010 by Mike

Continuing the series on Landing Page Optimization and Buying Modalities, in Part 4 I’ll talk about the Methodical Buyer Modality and provide tips on marketing to a methodical buyer audience.

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Landing Page Optimization: Humanistic Buyer Modality

Article posted: May 31st, 2010 by Mike

Part 3 in a series on Landing Page Optimization and Buying Modalities, today I’ll talk a little more about the Humanistic buyer behavior and how you can optimize your landing pages to target the Humanistic audience.

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Landing Page Optimization: Competitive Buying Modality

Article posted: May 27th, 2010 by Mike

This is the second post in a series on Lading Page Optimization and Buyer Modalities. In the first post, I gave a very brief intro to the concept of buyer modalities, and today I’d like to dig a little deeper into the Competitive Buying Modality. Read the rest of this entry »

Posted in Graphic design, Landing Page Optimization, Mike's Opinions, Web Design, online marketing | No Comments »