Latest News & Analysis
Travel Marketing: Are Latin American destinations particularly appealing to U.S Hispanics?
03/14/2013 By Editorial Staff @portada_online
Latin American Travel destinations are of great interest to the U.S Hispanic consumer. Both for Leisure and Business Travel. Hispanics have a cultural affinity with Latin America that makes … [Read More...]
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Advertising-Technologies: Integrating Off-line and Digital Media
Hispanic Mobile Marketing: 6 Things You Need to Know
Mobile: Changing Local Advertising Forever
Hispanic Mobile Marketing: Where the Rubber hits the Road
From Mad Men to Math Men: Big Data and the U.S. Hispanic Market
Sounding Off: Melissa Ann Andrews “Marketing to Female Shoppers – More Than a Niche Market”
03/15/2013 By Editorial Staff @portada_online
Melissa Ann Andrews has a Bachelor of Arts in Political Science, Bachelor of Science in Elementary Education, a Master of Arts in Organizational … [Read More...]
Changing Places: Luis Miranda, Tonia O’Connor, Fusion’s New Board…
03/11/2013 By Editorial Staff @portada_online
People change positions, get promoted or move to other companies. Portada is here to tell you about it . Luis Miranda is stepping down as Director … [Read More...]
Sales Leads: Ford Fusion 2013, Heineken, Western Union, Kia…
03/11/2013 By Editorial Staff @portada_online
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or … [Read More...]
Utah: Okespañol closes print edition
03/11/2013 By Editorial Staff @portada_online
Utah's Deseret News is closing the print edition of Okespañol, Portada has learned. Okespañol had not been profitable for three years and its … [Read More...]
2013 Latam Advertising and Media Summit Theme revealed!
03/11/2013 By Editorial Staff @portada_online
“Getting Ready for the Big Game” That is the theme of this year’s Latin American Advertising and Media Summit. With the 2014 Soccer World … [Read More...]
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IN-DEPTH
AUDIENCE MONETIZATION: DO LATIN DIGITAL PROPERTIES HAVE SOMETHING TO TEACH THEIR U.S. PEERS?
MORE FROM PORTADA
Breaking Ads Mobile US Hispanics: Mc Donalds, Olay and FilmDistrict :: Premium Content ::
03/13/2013 By Carolina Re (@CaroVsCaro)
Portada and Media Economics Group are happy to present a new selection of Mobile campaigns in the US Hispanic Market. Breaking Ads Mobile US Hispanics analyze today a new selection of mobile … [Read More...]
Texas Media Market heats up: Televisa’s Poder to compete with Texas Monthly
03/12/2013 By Editorial Staff @portada_online
Televisa Publishing and Digital just announced the launch of the Texas Edition of Poder Hispanic, a a business and lifestyle publication targeted at English-speaking business-minded Latinos. … [Read More...]
From Mexico to Dallas: Felix Palau on why Tecate selects iNSPIRE! to reach second-gen Hispanics
03/11/2013 By Editorial Staff @portada_online
Heineken USA , the owner of the Tecate brand, just selected Dalas based INSPIRE! to reach second generation Hispanics. iNSPIRE!’s responsibilities will include supporting billboard, radio and … [Read More...]
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Sounding-Off
Sounding Off: Melissa Ann Andrews “Marketing to Female Shoppers – More Than a Niche Market”
Sounding Off: Paige Arnof-Fenn: “Telling Your Story: The Secrets To Content Branding”
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past issues
Q1 2010 Portada Digital Magazine
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