March 29, 2011
4:30 p.m.-6:00 p.m.
Santa Monica

Entertainment & Sports | Human Capital | Leadership | Media

"Failure and success are very close to one another. Look at any sports team, look at any movie, look at any event. They're very close. The seeds of failure are baked into every great success, and in every failure there's the opportunity to have great success," filmmaker and author Peter Guber said.

Guber draws on research as well as his personal experiences and those of other successful people - opinion maker Arianna Huffington, YouTube founder Chad Hurley, the Dalai Lama, director Steven Spielberg, former South African President Nelson Mandela and boxer Muhammad Ali among them - to show how storytelling is the ultimate tool for motivating people and sealing deals.

At this Milken Institute Forum, Guber discussed "Tell to Win" and described how purposeful storytelling can be the ultimate tool in persuasion.

The book details:

How entrepreneur Kevin Plank turned sports clothier Under Armour into a billion-dollar business by training his staff to tell a story that made their customers the hero

Guber, currently chairman and CEO of Mandalay Entertainment Group, has served as studio chief at Columbia Pictures; co-chairman of Casablanca Records and Filmworks; CEO of Polygram Entertainment; and chairman and CEO of Sony Pictures Entertainment. He oversees one of the nation's largest combinations of professional baseball teams and venues and is the co-owner of the NBA's Golden State Warriors. He is also a longtime professor at UCLA, a Harvard Business Review contributor and a thought leader who speaks at business forums around the country.

Tweet