Featured Stories
November 25, 2012 · 5 CommentsTOMS: The Story Of A Business With A Conscience
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Women Riders: Harley Davidson as a Storytelling Platform
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Transmedia Storytelling From Lego: A World Without Limits
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Evolution of The Brand Protagonist [1950s - Today]
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- Truth in Advertising: What’s Your Story?
Jack Daniel’s Solidifies Rock & Roll Association with “Legend.”
Omar Kattan
Mar 12th, 2013
0 Comment
I’m a massive JD fan.
A while back I “storified” Jack Daniel’s history and also blogged separately about how the brand became the story.
Last week I was ... Continue Reading →
Storytelling For SMEs: The Elevator Pitch Re-Invented
Omar Kattan
Mar 1st, 2013
0 Comment
Storytelling is playing an increasingly important role in SME marketing.
Recently, Forbes contributor and CEO of Advertising and Marketing agency PJA , Phil Johnson, named storytelling ... Continue Reading →
The Role Of Customer Service In Your Brand Story
Omar Kattan
Feb 23rd, 2013
3 Comments
Yesterday, while enjoying an espresso at my local coffee shop, I overheard a conversation between a very frustrated businessman and his bank’s customer service advisor (CSA). ... Continue Reading →
The Origin Story Behind Internet Explorer
DanBall
Feb 11th, 2013
0 Comment
A few months ago we looked at the Who is Winning The Browser Story Wars. An ever raging war between Google and Microsoft fighting for awareness and users.
We concluded that Google was ... Continue Reading →
Your Transmedia Brand Story Arc Begins With The ‘Why’
Omar Kattan
Feb 2nd, 2013
3 Comments
I help brands tell their story. I encourage my clients to shout to the world about why they do what they do rather than just about what they do and how they do it.
Why do I do this? ... Continue Reading →
Printing Brands Battle For Storytelling Stake
DanBall
Jan 22nd, 2013
5 Comments
With TV spots becoming more affordable to smaller brands, there has never been a more important time to tell a story that connects your brand with your audience.
When competition becomes ... Continue Reading →
Art Of Persuasion – Lessons from A Master Brand Storyteller
Omar Kattan
Jan 19th, 2013
4 Comments
I’m thankful to be part of an industry that boasts the likes of Bill Bernbach, George Lois, Leo Burnett and David Ogilvy.
They all shared one talent that made them shine above ... Continue Reading →
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