Expand and shift traditional user perspective

It happens. We can all get stuck in a rut or trapped in our own entrenched thinking. Conifer can ignite new thinking, helping you see your customers through new eyes. We expose previous biases and myths about users and unearth unarticulated needs. Our deep and rigorous analysis defines our unorthodox style and motivates our clients to action.

Methods

• Inventive data streams
• Adaptable and customized research approach
• Deep and rigorous data analysis to uncover and interpret unarticulated needs
• Engage multiple stakeholders and disciplines

Recent Examples

• Gensler/RTA
• McGraw-Hill
• StarMedia Group/Microsoft/NBC
• Kaiser Permanente

Leveraging data as a valuable asset

Conifer’s research yields more richness than one project can possibly fully utilize. But we won’t let anyone drown in it! Rather than letting your data gather dust on a shelf, we reframe the value of your research investment by extending its use. Proprietary software and customized workshops open up the possibility of remining data and linking projects into broader programs.

Methods

• Replicable protocols and systems
• Rigorous data management
• Content knowledge quick to contextualize
• Proprietary database/software

Recent Examples

• BP
• T-Mobile
• Wrigley

Seeding inspiration

People are complex and fuzzy—but also inspiring! Talk only gets us so far, therefore we design for experiential understanding. Dissecting the delights and frustrations of user experiences is fertile ground for product, service and marketing innovation. We bring client teams along to enhance our own observations. But the stories don’t stop at research collection. Conifer’s immersive experience carries on from analysis through the final breath of the project.

Methods

• Visual storytelling bring users to life
• Insight experienced through immersive engagement
• Business implications linked to user insight
• Co-creation

Recent Examples

• Coinstar
• FedEx
• World Kitchen

Interjecting user-centered thinking

We suspect that there are great PowerPoints stowed away in digital archives within every organization. We can hear them crying to break out! Conifer strives to steer away from that old archetype and instead build user advocates within organizations. Engaging workshops and storytelling tools cultivate user empathy and transform organizational cultures.

Methods

• Experiential learning to expand internal capabilities
• User-focused facilitation
• Interactive and engaging workshops and experiences

Recent Examples

• McDonald’s
• Samsung