The Gap Between Social Media and Business Impact: 6 stages of social business transformation
- March 12, 2013
- 21 Comments
In business, social media is becoming a lot like email. Every company has it. In an Altimeter Group survey of 700 executives and social strategists fielded in late 2012, we found that 100 percent of participating enterprise organizations run to varying extents an active social media strategy. But unlike email, organizations haven’t mastered how to effectively communicate through the likes of Facebook or the tweets of Twitter.
- Categories: Business - Marketing, Disruptive Technology, Social Issues
Can you answer the question everyone is asking? WTF – What is the future of business?
- March 7, 2013
- 7 Comments
Today’s leading companies are already becoming obsolete. Fortunately or unfortunately, they won’t know until it’s too late. In 10 years, 40% of the Fortune 500 was replaced. Irrelevance is only accelerating. It’s Digital Darwinism out here. #AdaptorDie!
Ignorance is bliss, until it’s not.
Technology…social, mobile, real-time, it’s changing the world. Customers are evolving into something new. They’re more connected, empowered, and demanding.
Can you answer the question everyone is asking?
WTF!?
- Categories: Books, Business - Marketing, Social Issues, Social Media
Will you fall or thrive in this consumer revolution? Believe it or not, you decide
- March 4, 2013
- 12 Comments
In a post Occupy world, organizations everywhere should contemplate the themes that flooded the undercurrent of one of the greatest consumer uprisings in recent history. Even though some minimize the rise of Occupy as a rebellion without a cause, I believe there’s much to learn from these events to prevent them from happening again…or at least to you.
What’s the Future of Business? WTF
- Categories: Business - Marketing, Disruptive Technology, Social Media
No Business is Too Big to Fail or Too Small to Succeed – Sobering stats on business failures
- February 28, 2013
- 41 Comments
We live in an era of what I refer to as Digital Darwinism, a time when technology and society are evolving faster than the ability of many organizations to adapt.
Over the years, I’ve studied how disruptive technology affects consumer behavior and decision-making. I’ve also researched how businesses react (or don’t) to these changes. What I’ve learned is that barring a few exceptional instances of complete ignorance, organizations are open to adaptation if there’s indeed a case made for it and a path outlined to safely and cost-effectively navigate change.
- Categories: Books, Business - Marketing
Are Businesses Invading Consumer Privacy By Listening to Social Media Conversations?
- February 25, 2013
- 37 Comments
Social media represents a new frontier in customer engagement. Not only can companies participate in conversations, a dizzying array of tools now help them listen to conversations as well. This isn’t news though. Everyone understands the importance of social media in business right? We all know that customers are demanding that businesses use social media to listen to ideas, engage them in conversations, and also solve their problems when in need. As I’ve often said, the best listeners often make the most engaging conversationalists.