15
MarIntroducing a Crash Course on Social Media Link Building
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Before anything else, here’s a little disclaimer. Backlinks built on social networks especially non-followed links don’t have direct SEO value as opposed to followed links. However, as social signals become a significant factor in search engine rankings, social media link building can definitely increase the social activities surrounding a website which can have a huge bearing on its SERP performance. But perhaps the key contribution of this marketing tactic in boosting a site’s number of visitors is through referral traffic. 
How to build links socially depends on the network you are using and there are different benefits to each.
The brainchild of Mark Zuckerberg is still the most widely used social channel in the world. According to the firm RichRelevance, Facebook is the number one social media source of referral traffic for online retailers. Approximately 1,000,000 links are shared on Facebook which is why this platform is very powerful in terms of viral marketing.
25
FebAre You Getting the Most Out of Google Analytics?
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Search engine marketers would appear like travelers without maps, compasses or any other navigational devices without Google Analytics. Google Analytics still remains as the single most powerful tool, providing SEO practitioners with rich data that serve as success metrics as well as indicators of what needs to be improved.
Due to its central role, it is safe to say that Google Analytics is a search engine marketing staple. Because of this “commonness,” there are a number of marketers who overlook crucial factors including the need to create a solid implementation model and a failsafe mechanism to ensure quality, accuracy and completeness of data. If you have this mentality, you might not be utilizing Google Analytics to its fullest.
To help you maximize Google Analytics to its full potential, here are a few tips.