Master Data Management
Master data management (MDM) has the objective of providing processes for collecting, matching, consolidating, persisting and distributing data throughout an organization to ensure consistency and control in the ongoing maintenance and application use of this information. At a basic level, MDM seeks to ensure that an organization does not use multiple versions of the same master data in different parts of its operations, which can occur in large organizations
Why Master Data Management?
During company growth and acquisitions, your organization can become plagued with problems aggregating newly captured customer data from multiple sources manually. This can lead to duplicate, inaccurate, and incomplete customer data across autonomous business silos with no master customer ID database. At this point, your company has all the information it needs to make precise business decisions, but with no 360 degree view of that data, it is virtually worthless.
How Can Pivotal IT Help?
Though our techniques and solutions in Master Data Management, we will break down data silos in your organization that will enable you to create true ‘360’ views of your customers or prospects.