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It’s that time of year again. The air is getting warmer and the sun is staying out longer. It’s also time for March Madness…that time of the year when entire offices come together in a giant pick-em pool for office bragging rights. Everyone from your huge college basketball fan to your co-workers who don’t even own a television will get in on this game. You obviously don’t have to be an expert to win, but you also don’t want to just pick based off of colors and mascots. Unless they are really pretty colors and the mascot happens to be…

We’re in a time of unprecedented change and complexity for the marketing profession. There is opportunity in this change. What are we talking about? The +Mobile world – a place where more than 60 percent of all internet traffic is routed over a mobile device. A place where your competitors are focusing less than 10 percent of their marketing and communications resources today. Here's what it all means:

At first, most would have the inclination to be overwhelmed, but sitting and listening to ESPN analyst and Ann Arbor resident Mike Tirico speak at a recent AdCraft luncheon, you will find that more than 20 years in the announcing business has made Tirico very easy to listen to. Being in only my second week on the job at Airfoil PR, I tried my hardest to take in the experience of being thrust into an event with fellow guests carrying ESPN, CBS and FOXSports credentials, to name a few. I walked away with a fresh perspective on some of the…

We’ve all heard of, or starred in, the horror stories: know-it-all bosses, back stabbing co-workers, evil cube mates, etc.

And let’s face it, during tough economic times, most of us are just happy to have a job – any job, and we don’t even venture to think about the possibility of having a job we really enjoy. We resign ourselves to eight hour shifts with our noses to the proverbial grindstone and pray for a paycheck.

I know that existence; I’ve lived it. So, imagine my surprise when I walked into Airfoil – a place where people were…

eBay President and CEO John Donahoe and author and LiveOps chairman Maynard Webb recently teamed up to deliver a light-hearted, insightful and seemingly candid conversation on workplace management and behavior during a Churchill Club event. What might seem like a snooze of a topic to some was actually one of the most inspiring discussions I’ve had the privilege of hearing.

In fact, issues related to workplace behavior and management is a hot topic today. For instance, Mr. Webb said that more than 50 percent of people in the U.S. are…

Multiple personalities welcome!

Check out our latest job openings at airfoilgroup.com/careers.

If I were a Canadian, I would be proud this week. But I am not so I’ll do what all non-Canadians are doing - pass on the latest Blackberry with a polite nod. However, if I were to make a list of devices that ruled the roost from the past ten years, Blackberry would certainly make the cut. Here’s a short list of devices that will take you on a trip down memory lane of when the phone was a little less than an appendage.

iPhone 5: Arguably the most talked about device! It’s almost easier to list what this phone cannot do. I hope that one…

In my free time, I like to imagine myself an artistic dabbler and creative experimenter. The reality is likely something 10 or 15 degrees off of that true north. But that’s ok.

However, I am constantly challenged to keep creative ideas, images, thoughts and perspectives from escaping my by-default multitasking brain. (Note to self: Might be time to take up meditation and yoga!) Additionally, when I combine my overactive imagination and the 24/7 access the interwebs provide to every niche of interests, art, words, POVs and ramblings,…

It's official. We're going global. First up: EMEA.

Check out the video:

We invite you to read the full announcement of our exclusive affiliation with London-based Babel PR over on our news page.

In addition to attending CES this year to host our annual networking soiree and get smarter about all of the new technological advancements that were being launched, a number of Foilers attended the show to help our clients showcase their own amazing technologies. In fact, we had such a good time with our clients that we wanted to tell you about all the work we did together at the show!

• This year at CES, NVIDIA’s Automotive Division garnered a total of 27 pieces of media coverage resulting from several briefings with automotive…

Today, we bring you Measurement Monday and the last installment of a three-part series from guest blogger Angela Jeffrey.

This will be my last post of three on the latest developments in the standardization of PR and social media measurement! I hope you caught Part One and Part Two of this series, and are up to speed. As laid out in the Part One, a cross-industry collaboration has come together to create real standards including the major PR trade bodies; social media analytics experts; advertising and word-of-mouth associations; and…

CES this year was well-attended; and, fortunately, Fonzie stayed home. The show didn’t jump the shark, despite many predictions to the contrary. Major players like Microsoft, which did not attend CES other than for a quick (surprise!) appearance, have pulled out, leaving the hall to newer, innovative technologies seeking attention and awareness for their products. In fact, one entire hall was filled with early-stage companies launching truly original and inspired products.

The usual range of strange and wonderful “gadgets” made their…

I have long been a proponent of the tenet that, to move forward successfully, we must first look back. It’s crucial to understand the roots of today’s issues and even more important to understand the mistakes that have been made along the way so we don’t repeat them. Many of the political, social and cultural issues that confront us today may seem dire and difficult, but if we look back we will find their roots in earlier generations that took steps to resolve even more desperate situations.

For example, few of us would come up with the…

Today, we bring you Measurement Monday and the second installment of a three-part series from guest blogger Angela Jeffrey.

I hope you caught Part One of this series regarding the latest developments in the standardization of PR and social media measurement! After decades of chasing around for how to measure their campaigns efficaciously, PR professionals will finally have definitive instructions that are recognized cross-industry and cross-service provider. Imagine what it would be like to have your client hand you a report from their…

As anyone who’s attended CES can attest, there are an overwhelming number of booths, new products, swarms of people and celebrities, just waiting to blow your mind with the NEXT.BIG.THING.

So to try and capture some of the magic that is CES, we wanted to show you our experience thus far.

Education

Companies are here at CES to showcase just why consumers need to use and understand their technology. This booth was highlighting the various aspects of connected homes, and using massive touchscreen monitors, was allowing attendees to walk…