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Published since 1998, Michel Fortin’s ezine (ISSN 1488-1462) offers tips, ideas, blog notifications, and news on the world of copywriting and direct response marketing, and it’s delivered sporadically by email. It’s a $37 value.
By joining today, you get as a gift a copy of Michel Fortin’s popular ebook, The 10 Commandments of Power Positioning: Magical Marketing Strategies for Creating an Endless Stream of New, Repeat and Referral Business. In this 52-page electronic book, Michel shares magnetic marketing strategies, like:
- How to position your product or firm above the competition in the mind of your market;
- How to change your approach from being in business to being the business of choice;
- How to harness the power of perception and claim superiority without stating it outright;
- How to have people remember you or your product by making it stick firmly in the mind;
- How to choose the right media and where to find no or low cost publicity opportunities;
- How to create strategic marketing alliances that send you and keep sending you leads;
- And much more!
Want a Sample Of What You Get?
When you subscribe, you not only get Michel’s bonus ebook but also receive top quality articles and tips from one of the most brilliant minds in copywriting. Click here for the most viewed articles, or check out some of his most popular articles based on readers’ votes:
- Using Vivid Mental Imagery
- Following A Salesletter Formula
- Stages Of Buyer Awareness
- Why Long Copy Salesletters?
- Biggest Mistakes Writers Make
- Applying Scarcity And Urgency
- Telling Compelling Stories
- Hype Versus Exaggeration
- From Features To Benefits
- Adding Elements Of Proof
- Personality Styles In Copy
- Power Of Niche Marketing
- Split-Testing Your Copy
… And over 200 more articles!
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Free White Paper
Get Michel Fortin's controversial free white paper, The Death of The Salesletter: Web 2.0 and Its Impact on The Future of Internet Copy. Pass it around freely, too.
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