City dwelling naiad. Instigator of social interactions. Detective of life and living. Mentally stimulated. A joy to be around.

Currently I’m at AOL as the VP of Consumer Insights. I’m here to make products hip, durable, relevant, and beautiful and marketing germane, delightful, and effective. To drive product and marketing strategy, I draw on deep expertise in qualitative and quantitative research methods, dig into web analytics, measure marketing effectiveness, and monitor social media. Activating research and inspiring teams with insights are the core goals of any project I undertake.

In my spare time, I parent two girls who are a great proxy for any tween research, am married to this great guy, imbibe with Ladies Advocating Respectable Cocktails, enjoy movies at least twice a month, read and discuss books at  SpaceMonkeyLit, and constantly socialize. I like to nerd out and optimize even my personal life – so spreadsheets are not just for work anymore. Several side projects include a neglected blog (www.immortaldatingservice.com), advising Salon97, Civic Science, and working with stealth startups. More frivolities and finery here. Past and future speaking appearances enumerated in excessive detail here.