REBRANDING, MARKETING & PR

We reinvented Snoqualmie Ice Cream’s brand from the ground up to differentiate it from the two heavily marketed leaders and to take advantage of the authentic attributes of Snoqualmie that make it truly the world’s best ice cream.

"Elevating Snoqualmie's brand to a confident and bright identity, while keeping a local and handmade feel, was a challenging yet rewarding process. The success of the re-brand continues to show as sales increase and Barry's smile gets bigger."

We had a little fun introducing the new packaging, identity and branding elements with a new site.

Facebook has been leveraged to create real conversations with Snoqualmie’s customer base and spread word of new flavors and events at the farm.

"New packaging, new website, a PR campaign and consumer engagements generated thousands of new customers, new impressions, new visits, and new potential for what is indeed the world’s finest premium ice cream."

Snoqualmie is owned and operated on a totally sustainable farm by a seasoned dairy farmer and ice cream perfectionist, the uncompromising Barry Bettinger. So we tied the new brand to his country location, fanaticism for using only the best ingredients, and passion for sustainable living.

In the summer we held an event to stimulate traffic to Snoqualmie's farm, plant & café, using social media, local buskers and free hot dogs to stimulate traffic. It worked. Retail sales immediately doubled at his café, and customer demand and love is off the charts.