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CONNECTING WITH CLIENTS
The latest innovations in speech technologies and strategies have heightened customer expectations and are transforming the role
of the call center. Automated outbound calls are getting a great deal of attention for their ability to inform customers to pick up
goods, reorder products, and notify customers about promotional opportunities. Outbound calls also notify citizens of location-specific
news and emergencies, such as school and road closures, weather reports, and evacuation notices. However, the focus of new
developments isn’t limited to one-way outbound messaging. Organizations must have the ability to listen and respond to customer
wants and needs in a timely manner. Customers demand to be heard and they want organizations to respond.
Conference Session Tracks: Attend tracks devoted to Business Strategies, Customer Experience, Technology Advancements, and Voice Interaction Design.
Virtual Tracks: Listen to sequences of presentations devoted to specific topics, including multimodal applications, cross-channel
applications, analytics, speaker identification and verification, and more across the traditional vertical conference tracks.
SpeechTEK Labs: View the latest speech technology products, talk to developers, and speak with judges who will evaluate solutions
in the following five lab sessions: analytics, development tools, in-car systems, natural language and translation, and voice-enabled personal assistants.
SpeechTEK University: Gain in-depth understanding from half-day courses on the latest techniques and technologies.
Targeted Training: Attend these brief, focused sessions for useful insights on various topics, and take home practical skills that you
can use to improve speech at your organization.
Receptions: Relax and exchange experiences and insights with others. Network with the experts.
Join us in New York City and explore the rapidly expanding horizons that can position your company to take advantage of our recovering economy.
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SpeechTEK 2011
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Monday 9:00 a.m. - 10:00 a.m.
WELCOME & OPENING KEYNOTE
Responding to the Voice of the Constituent/Customer
David Gergen , Senior Political Analyst - CNN
The internet, mobile devices, and social media are having such a profound effect on the way people acquire and share information that
it’s changing the course of history. From the latest U.S. presidential and congressional shifts to political unrest in the Middle East,
an inescapable truth has emerged: People want to be heard and they want the governments and organizations that serve them to respond to
their needs. Failing to do so, as recent events have shown, can inspire a severe backlash that threatens a change in leadership and
government stability. Drawing on his extensive political experience and acumen, David Gergen will explain why this is happening and
how businesses can avoid the mistakes of government leaders.
Tuesday 9:00 a.m. - 10:00 a.m.
KEYNOTE PANEL
Mobility — A Game-Changer for Speech?
Bruce Pollock, Vice President, Strategic Growth and Planning - West Interactive
Mike Phillips, Chief Technology Officer - Vlingo
Mazin Gilbert, Executive Director of Technical Research - AT&T
Vlad Sejnoha, Vice President, Chief Scientist - Nuance Communications
New mobile devices are dramatically changing how customers interact with businesses. This panel of industry experts describes
what new applications will be supported on mobile devices, discusses how speech technologies will be used by these applications,
and describes how voice user interfaces will be integrated with graphical user interfaces. Will users embrace voice as they
have embraced keypads on mobile devices? Are speech recognition and natural language processing able to process user speech
into mobile devices? Will speech-enabled mobile applications replace IVR applications? Learn the answers to these questions
and more during this keynote panel.
Wednesday 2:15 p.m. - 3:15 p.m.
CLOSING KEYNOTE
Prescription: What’s Needed to Move Speech Forward?
Susan L. Hura, Principal - SpeechUsability
James A. Larson, Vice President - Larson Technical Services
With the IVR market becoming saturated, industry consolidation, and the remaining customer distaste for automated IVR systems,
what’s needed to move the speech industry forward? Speech technology holds the promise of enabling customers and businesses to
connect in a timely, effective, and engaging manner, but how can businesses achieve this goal? The hard reality is that the
industry must embrace change or become obsolete. The days of separate voice-only and visual-only interactions are gone. An
organization must enable customers to get the same information via any channel (IVR, web, mobile applications, social networks,
or face-to-face interaction) and enable them to switch channels seamlessly without losing information. This closing keynote
presentation reviews the best ideas presented at the conference and adds suggestions for how to improve the interaction
between customers and businesses in this smartphone age.
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SpeechTEK Labs
This year marks our fourth SpeechTEK Labs in which attendees can sample the latest speech technology products, talk to
developers, and speak openly to our expert panel of judges about the technology. These sessions, which take place on Monday,
will provide objective evaluations of new speech technology and show how speech is breaking new ground in various industries.
Attendees will have the opportunity to evaluate speech products in the areas of speech application development tools, analytics,
and voice biometrics. As an added benefit, the judges will issue ratings of the tools to provide further guidance to attendees.
Full Schedule
Sunrise Discussions
SpeechTEK will host early morning discussions on Monday, Tuesday, and Wednesday for business professionals, project leaders, designers, and
developers to openly talk about the topics listed below. This is a great opportunity for attendees to network, discuss challenges, and share ideas with
peers and speech technology professionals.
Full Schedule
SpeechTEK University
If you are considering deploying a speech application or looking to expand your knowledge base, be sure to attend a SpeechTEK
University course. SpeechTEK University courses are in-depth, focused, 3-hour seminars on topics of special interest to speech
technology and information technology professionals. Taught by experienced instructors, STEK University courses offer a
structured and participatory learning experience. These are separately priced or may be purchased as part of your conference
registration.
Full Schedule
Customer Case Studies
Customer case study presentations marked with a Customer Case Study icon give you insight into how speech technologies are
being applied in real-world situations. Presenters share how they successfully procure and deploy existing speech applications
and how they avoid common pitfalls. In addition to formal conference sessions, there are many networking opportunities to
meet other customers, including breakfasts, session breaks, lunches, receptions, and informal gatherings of customers
with similar interests.
Full Schedule
SpeechTEK Show and Exhibition
Visit any of the informative exhibits to learn about the latest products and services from all of the major speech technology
vendors. Compare technology from multiple vendors and determine which products are most suited to your business needs
monday, august 8
5:00 p.m. – 7:00 p.m • Grand Opening Reception
tuesday, august 9
10:00 a.m. – 5:00 p.m
wednesday, august 10
10:00 a.m. – 1:00 p.m
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SpeechTEK 2011 Virtual Tracks
analytics
C101:
Best Practices for Using Analytics
D102:
Make Better Decisions With Multichannel Analytics
LAB 2:
Analytics
cloud-based services
SD102:
Voice Mashups and the Rise of APIs
D201:
Plug-and-Play Speech Application Architectures
SD302:
The Benefits and Drawbacks of Hosting
evaluation
A104:
Improve Speech Applications Through Customer Feedback
B104:
The Value of User Research
B303:
AVIxD PANEL—Where Does Speech Make Sense?
C201:
Measuring User Experience
C301:
Speech Application Tuning Considerations
mobile applications
Keynote:
Mobility — A Game-Changer for Speech?
A201:
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