Lunchtime Lecture: Jakki Mohr
by Jon-Michael
Jakki Mohr, Regents Professor of Marketing at UM's business school, is giving a talk on high-tech marketing tomorrow at noon in SS 362.
Her talk is "Marketing and Commercialization Strategies for Information Technology: Keys to Success" and will cover:
- How marketing complements IT development for successful deployment
- What it means to understand "the user experience" and why that is critical for success
- Key tools to develop a commercialization strategy for your software developments
Also, don't forget about the department picnic at 4 PM in Bonner Park!