Does Your Social Media Strategy include Twitter Direct Messages?

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by Sherryl Perry

In my Time to Tweak Your Twitter Strategy article, I asked what strategy people were following for thanking people when they tweeted or re-tweeted your blog posts. I had read a couple of articles where bloggers had touted the value of not thanking them.  Instead of thanking them, the suggestion was to re-tweet something of theirs. There was a lively discussion in the comment section but what surprised me the most was the number of people who send direct messages on Twitter. So, my question to you is, how do you feel about Twitter direct messages?

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How to Use Facebook Fan Gate to Get New Likes

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A Fan Gate is essentially a filtering tool to ensure that different content is visible to different users, depending upon whether they have Liked a Page or not. In fact, the name itself is suggestive of the function. It is a barrier, to go beyond which, a user has to fulfill some criterion; in this case, [...]

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Less Obvious Landing Page Conversion Killers

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As a marketing strategist with a digital focus, I’ve spent a lot of time analyzing, tweaking, testing, and generally thinking about landing pages. The topic of conversion optimization is one that’s been widely written about and discussed. And yet, I continue to see landing pages from businesses that are falling short in critical—and familiar—ways.

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Tracking Your Blog Post SEO Meta Tag Data

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Tracking and measuring is very important to running a successful business. If you don’t know what you’ve done and when you’ve done it, how else do you know what’s working and not working? For example, if you suddenly see an increase or decrease in sales or leads, will you know what the cause of it [...]

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Tips for Bloggers | Before You Press that Publish Button

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After you’ve written that amazing content and before you press that “publish” button, every blogger should take a quick assessment of their post and be certain that it’s ready to go. What do I mean by ready to go? I’m referring to tweaking your article for the search engines (things like filling out meta tag [...]

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SEO Gets Social | How to Use Social to Get More out of Search

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If you follow SEO, you know that it’s a constantly evolving discipline.  One of the latest trends in SEO is social media and it is becoming a larger and larger influence on your search engine results. To properly cover how SEO is being influenced by social media, we have to break it up into two [...]

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The New Wave – Learn the Latest Inbound Marketing Trends

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Ever since Seth Godin turned the marketing world on its head with the concept of ‘permission marketing’, the idea of attracting customer’s attention by developing a strong relationship and offering genuine value has gained momentum to the point where it now makes up the foundation of a web business’s marketing strategy. The great thing about [...]

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Time to Tweak Your Twitter Strategy

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Hopefully, if you’re reading this post, you have some sort of strategy for participating on social media sites. You need a plan so that you don’t end up like Chris Brogan who found himself following 131,000 people on Twitter. (In 2011, Chris unfollowed everyone and started anew.) My premise has always been to approach social [...]

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Top 6 SEO and Social Media How-To Posts of 2012

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I’m starting out 2013 with a recap post featuring the top six how-to articles that I wrote in 2012 that should help you incorporate SEO and social media  into your WordPress blog. Many of you have told me that you have found my how-to posts to be of value. So, you’ll continue to see this [...]

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The Ultimate Guide to Generating Backlinks – Part 2

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In The Ultimate Guide to Generating Backlinks, Part 1, we discussed the different options you have when planning a backlinking strategy and I showed you how to find and evaluate websites where you can submit guest blog posts. However, that is only half of the equation. The other half lies in writing valuable content and [...]

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