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Product development, marketing and media intended for young consumers requires that companies put responsibility at the center of any plans. PlayWell guides companies through the rules that govern and influence this arena. Whether a project touches on regulatory, self-regulatory or general industry concerns, PlayWell will partner with you on all stages of production to help you effectively navigate the compliance responsibilities.

Welcome to PlayWell

When engaging with the youth market, operating responsibly can be your biggest business advantage. PlayWell's mission is to partner with clients to successfully navigate the compliance world and drive business forward.

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The Hidden Costs of Non-Compliance

Lack of compliance with regulations - even when due to an innocent misstep or a technical glitch - can cost much more than money and negative publicity. Learn more about why compliance is critical to your business.

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Children's Media and Marketing - 5 Issues to Watch in 2013

The start of the New Year is the perfect time to assess your Standards and ensure that you're well-positioned to navigate the issues that will face our industry in the days to come.

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