About Us
Science + Soul is more than an equation. It’s a successful melding of hard-core analytics, intense curiosity and human truth that takes the guesswork out of marketing decisions. The cold and calculated combined with breath, brains and a heartbeat. An infusion of new and emerging tools, plus advanced technology, plus people with a relentless passion to learn, leads to better business results and unequaled success.
Leadership
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Mike Osborn Managing Director
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Jeff Cleary Managing Director
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Karen Menachof Chief Client Officer
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Kevin Seaman Senior Strategist
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Ken Fitzgerald Executive Creative Director
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Dan Keating Chief Information Officer
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Damir Saracevic Director of Digital Marketing
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Marc Solomon Director of Analytics
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Pauline Wilcox Chief Talent Officer
History
Catalyst was founded in 1990 by Mike Osborn and Jeff Cleary and is still independently owned and headquartered in Rochester, NY. We are a direct and digital marketing agency that helps our clients acquire, retain and develop long-term relationships with their customers. It’s no small feat, but we do it every day.
Catalyst has a history of keeping its clients ahead of the curve. In 2006, the agency acquired Equient, a leading analytics provider, to enhance its analytics capabilities. In 2007, Catalyst acquired Auragen Communications, one of the largest interactive agencies in the area.
In 2011, the agency experienced significant growth, largely fueled by the acquisition of some major new accounts, as well as incremental growth in existing accounts. Not too shabby.
Capabilities
Digital. Traditional. It’s all marketing. It’s all strategic. And it’s what we do.
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Integrated across channels:
- Direct Mail
- Telemarketing
- Display
- Mobile
- Web
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Online and offline:
- Market Research
- Analytics
- Strategy
- Creative
- User Experience Design
- Website Development
- Database Development
- SEM/SEO