So Clean
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LG needed to increase awareness among mothers for their innovative home appliances, so we positioned them as mom’s coconspirator - helping her get stuff done. By tapping into the reality that moms are complicated, funny, amazing multitaskers, we created a humorous integrated campaign based on the inner thoughts and confessions of real moms. The “Inner Thoughts” campaign came to life through a dozen humorous TV spots, online videos, and an extensive digital and social initiative curated and shared through #MomConfessions on Tumblr.
Featured Work
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Apple from the Tree
LG
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Evolution
Cadillac
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Many Stories
One Fund Boston
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Poolside
Cadillac
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Missteps
Liberty Mutual
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Invisible
Bank of America
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DJ
Cadillac
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Jenny
Bank of America
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Chase Utley
Major League Baseball
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Moon
Cadillac
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#mydunkin - Meg
Dunkin' Donuts
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Golden Loves Guitar
Harvard Pilgrim Health Care
People
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Karen Kaplan
Chairman & CEO
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Lance Jensen
EVP, Chief Creative Officer
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Chris Wallrapp
EVP, Chief Growth Officer
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Leslee Kiley
EVP, Managing Director
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Cindy Stockwell
EVP, Chief Media Officer
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Kerry Benson
EVP, Managing Director
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