Our entire focus is on helping our clients address their biggest challenge: Growth.

These are certainly exciting (and challenging) times for media, technology, entertainment and information companies. New technologies, platforms, distribution models, marketplaces, editorial models and advertising formats are creating growth opportunities. But capturing those growth opportunities isn’t going to be easy. As the business environment gets more competitive, there is a critical need for new strategies and approaches.

That’s where we come in.

Leading companies turn to us to find ways to grow their revenues, take advantage of digital opportunities and get ahead of the forces transforming their businesses.

We also act as advisors for a number of early- mid-stage startups.  Our clients benefit from our real-world collaboration with entrepreneurs and tech innovators.

Our entire focus is helping our clients grow and increase revenues:

We bring a distinct set of capabilities and a radically different approach than legacy consulting firms.

In the same way that companies need to be reinvented for the years ahead, we’ve reinvented the consulting firm for the challenges of this new era: native to the digital world, experienced business builders, industry experts, practical strategists, creative innovators and fast movers.

What’s the Activate difference?

• Team with business operating track records, tech startup experience and blue-chip         management consulting backgrounds

• Extensive knowledge, relationships and credibility in the media, technology, information and entertainment industries

• Deeply involved in the creative and content development process

• Expertise and credibility with marketers, agencies, ad platforms and advertising decision makers

• Hands on experience in creating advertising products, packages and activating advertising sales

• Ability to infuse start-up culture into established culture

The name ‘Activate’ defines the spirit of our firm: we create and set into motion practical strategies, rooted in the realities of how people will use and enjoy media, information and technology into the future.

• MICHAEL J. WOLF

  Co-Founder/Managing Director

  

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  Michael has extensive experience in strategy development for media, technology, entertainment and information businesses.  Formerly, he was President & COO at MTV Networks and Global Media and Entertainment Practice Leader at McKinsey & Co. Prior to that he was a senior partner and head of the Communications, Media and Technology Group at Booz Allen.  He is a former board member at Yahoo! Inc.

• FLAVIO MURAROTTO

  Managing Director

  

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  Flavio develops strategies and improves business operations in revenue areas such as advertising, pricing, marketing and strategic development.  Formerly, he was SVP Corporate Strategy and Development at IMG Worldwide and Engagement Manager at McKinsey & Co.

• ROBERT JONES

  Senior Associate

  

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  Robert works with Activate’s clients to develop growth strategies and respond to technology opportunities within their ecosystem.  Formerly, he was a video software engineer at Apple.

• MICHELE ANDERSON

  COO/Managing Director

  

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  Michele focuses on developing growth strategies and improving revenue performance, as well as helping companies build new businesses.  Formerly, she was SVP of International at iVillage and a Principal in the Communications, Media and Technology Practice at Booz Allen.

• CHRISTOPHER MORF

  Managing Director

  

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  Chris positions b-to-c and b-to-b companies for growth and develops go to market strategies for new businesses.  He has extensive experience in analytical research to identify growth opportunities.  Formerly, he was Director of Corporate Development at IGA Worldwide and at McKinsey & Co’s media and internet team.

• SEREF TURKMENOGLU

  Senior Associate

  

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  Seref works with media and entertainment companies to develop growth and go to market strategies, focusing on pricing, digital product development and competitive positioning.  Formerly, he was on the Consumer Products and Publishing team at Disney.

• ANIL DASH

  Co-Founder/Managing Director

  

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  Anil focuses on technology innovation and digital transformation.  He founded a number of companies and also works with successful startups as an advisor and board member.

• SAMANTHA LYNCH

  Senior Associate

  

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  Sam helps both client management teams and principal investors develop and execute growth strategies and conduct strategic due diligence. Formerly, she was a media and entertainment investment banker at Goldman Sachs and on the corporate development team at News Corporation.

• DAVID BEN PORAT

  Senior Associate

  

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  David identifies growth opportunities and develops strategies for media and sports businesses and improves business operations in revenue areas such as advertising, pricing and ticketing.  Formerly, he was an attorney at a sports cable channel and a consultant at McKinsey

  & Co.

Must be fluent in both CEO & Startup.

Our clients demand cutting-edge thinking, industry experience, and deep expertise. The work we do requires a different background than other leading strategy consulting firms. Our clients like that we’re different. If that sounds like you, get in touch.