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Kindle Ebooks Free to Borrow for Amazon Prime Members

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Amazon has introduced a new program for Kindle publishers and Kindle owners who are Amazon Prime members.

For Amazon Prime/Kindle owners

You get a Kindle book to borrow for free each month from the Kindle Owners' Lending Library. 

With Prime, Kindle owners can now choose from thousands of books to borrow for free including over 100 current and former New York Times Bestsellers – as frequently as a book a month, with no due dates. 

For Kindle Publishers

Amazon has introduced KDP Select. You agree to distribute your Kindle ebook for free to Prime members and exclusively on Amazon for 90 days and you get a share of a pool of money Amazon has set aside to compensate authors for the free loans to Prime members. 

I've enrolled my new ebook, How to Make Your Blog the Centerpiece of Your Business, in the program. So, if you're an Amazon Prime member, you can borrow it for free. Otherwise, it's a whopping $.99 (99 cents!).

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Amazon has also introduced a promotion tool for ebooks enrolled in KDP Select. You can promote your ebook 5 days out of the 90 days it's exclusive on Amazon. Not sure exactly how this works at the moment. However, as an author, it seems to me it would benefit you to offer at least one ebook in the KDP program and take the opportunity to promote it on Amazon. It can only be good for your visibility and introduce you to new readers.

The program launched today, so I cannot report much other than I enrolled one book and it's available now for free to Amazon Prime members. I'll let you know the results I got when my 90 days is up.

If you've enrolled your ebook(s) in the KDP Select program, feel free to post the links here in the comments.

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Filed Under: Marketing Trends, Online Visibility Tagged With: Amazon, ebook, Kindle

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  1. spacer Vasile Michael says

    My book “The Journey of a Royal Cadet – Prince Harry of Wales” is available on Amazon to borrow for free if you’re a prime member. This is a beautiful book talking about the time that Prince Harry spent at RMA Sandhurst.

    You can find it here:

    www.amazon.com/The-Journey-Royal-Cadet-ebook/dp/B00BZ3RJ8M

  2. spacer Lucy Mills says

    I’ve made my book available for the lending system, but want to check if Prime users can still choose to *buy* it. A friend of mine is determined to purchase it to support me, bless her, but wants to wait until it’s ‘not free’. Does this mean if she’s a Prime user she can’t buy it even if she wants to?! Can anyone help?

    • spacer Denise Wakeman says

      Hi Lucy, since Prime members can borrow your ebook for free, Amazon set up a system that pays you for the number of loans you get, based on a pool of money they set aside for this purpose. The amount you get paid is determined by how many times your ebook is borrowed as well as the total number of ebooks borrowed through the lending library for all authors for the month. Typically, you end up with more money per book borrowed, then book sold.  So you get a percentage of the fund set aside ($700,000 in Oct 2012) for every book borrowed. Here are Kindle’s FAQs: https://kdp.amazon.com/self-publishing/help?ie=UTF8&topicId=A6KILDRNSCOBA

  3. spacer K.M. Long says

    Hi! I would love to introduce you to my novel, The Unfortunate Soul, which is available on the Kindle Online Lending Library.

    What turn of events takes place when an attempt to slay the villain boils down to merely that, an attempt? It is a difficult task, cheating death, however, Ursula the Sea Witch has managed such a feat by a dark twist of fate. Deep, in the furthest nether regions of the sea, lurks the truth behind the sublime villainess’ supposed demise along with her savage pursuit for revenge for crimes that exte
    nd back centuries. A murderous pursuit that will warp and twist the fate of her youngest niece, Triton’s eighth daughter, Koral Lasinger forever in ways that will leave a haunting mark on those she loves most.
    The Unfortunate Soul is the story of the dynamic bonds of love which imprison those that fall prey to its intoxicating ensnarement as well as the persistence of an enchanting evil that has captured the imagination of millions worldwide.

    Here is the link:
    www.amazon.com/The-Unfortunate-Soul-ebook/dp/B009IQEWT2/ref=sr_1_1?ie=UTF8&qid=1351193369&sr=8-1&keywords=the+unfortunate+soul

    Happy reading!