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Alamo Drafthouse Cinema Privacy Policy

1. Personally identifiable information.
Drafthouse.com collects and stores personal information in several ways at different parts of our site. This information may include, but is not limited to, your name, email address, age, gender, address, telephone number, user ID, user password, film genre interests, and other self-identifying information. This allows us to keep a user profile so that we may customize preferences for each specific user, as well as provide a faster method for users to submit information to Drafthouse.com, and receive back either the information, service, or products desired. Drafthouse.com may also request certain information using online order forms for products and services. On the order forms, we may collect contact information, demographic information, method of payment and, if applicable, a credit or debit card number. We may also collect information about you in surveys or for sweepstakes and contests on our site and information about the searches you perform and the pages you visit on our site. Drafthouse.com may also monitor, on an anonymous aggregate basis, patterns of use in connection with e-mails that it sends out, including which links are clicked on in our email communications, so that we may use such information to better personalize the content of our site and our mailings for our users. We may also automatically collect your Internet Protocol address to help diagnose problems and for system administration. Drafthouse.com reserves the right to request any additional information necessary to establish and maintain your account for use of our site. All such information will be protected in accordance with our Privacy Policy.

2. Use of information by Drafthouse.com.
Drafthouse.com will not sell, rent or barter your personal information other than to its business partners as set forth in this Privacy Policy. However, we may from time to time aggregate statistical information regarding our customers, traffic patterns and site usage which may contain aggregate information. In addition, we may report aggregate information to our advertisers. Such aggregate information will not individually identify any user. Drafthouse.com uses the information collected from you in accordance with this Privacy Policy. Information we collect is used to customize your experience at our Site. We also show you content that we think will be interesting to you, and display content according to the preferences you indicate while on our Site. Drafthouse.com may use your information to send you promotional materials about Drafthouse.com and its partners. We may also use your information to contact you, if necessary. We reserve the right to disclose any information if such action is necessary (a) to conform to the requirements of the law or to comply with legal process or a subpoena served on Drafthouse.com, (b) to protect and defend the legal rights or property of Drafthouse.com, our site, or its users, or (c) in an emergency, to protect the health and safety of its users or the general public.

3. Choices you have regarding the collection, use and distribution of your information.
Registering on our site automatically enrolls you in the Alamo Victory Program (AVP) and gives us permission to send you communications. Drafthouse.com reserves the right to limit any registrations on our site to those who will accept our information and to those who will provide the requested information. Once you register, you will be able to tell us the types of communications you would like to receive. Our goal is to not send you more than 2 communications per week. You may also decide to leave the Alamo Victory Program at any time, by contacting us and asking to be removed from the program. In every update that we send, we will include an option to be removed from the program and discontinue receipt of future communications and updates.

4. "Cookies," and how Drafthouse.com uses them.
"Cookies" are bits of electronic information that a web site can transfer to a visitor's hard drive to help tailor and keep records of his or her visit to the site. Cookies allow web site operators to better customize visits to the site to the visitor's individual preferences. We only use cookies to remember your membership log-in information. The use of cookies is standard on the Internet and many major web sites use them. Although most web browsers automatically accept cookies, you can usually change your browser to prevent or notify you whenever you are sent a cookie. This gives you the chance to decide whether or not to accept it. Even without accepting a cookie, you can still access all of the features on our site.

5. Protection of your personal privacy by Drafthouse.com.
For all our transactions, we employ reasonable and current Internet security methods and technologies. Where appropriate, we password protect, use encryption techniques and install firewalls. We strive to protect your privacy. We encourage our participating service providers to adopt and honor their own consumer privacy policies. For all our efforts to safeguard your privacy however, no system can be guaranteed. We cannot ensure or warrant the security of any information that you transmit to us, or that we transmit to you, or guarantee that it will be free from unauthorized access by third parties. Once we receive your information, we use reasonable efforts to ensure its security on our systems. At Drafthouse.com we take great care and use the latest technologies to ensure the security and safety of all your transactions with Drafthouse.com. We use Secure Sockets Layer (SSL 40-bit to 128-bit based on your browsers capabilities) encryption technology, the industry standard, to scramble and protect your credit card information as it travels over the Internet. This encryption ensures the safety and confidentiality of your information in transit.

6. Accessing, changing or deleting your information.
As part of your use of our site, you are responsible for maintaining and updating, as applicable, your account Registration Data with current, accurate and complete information. You may view, update and/or edit the Registration Data you have provided to Drafthouse.com by logging in to your account and following the appropriate instructions.

7. What else you should know about your online privacy.
Drafthouse.com may also contain links to other web sites and advertising. The privacy policies of those web sites and advertisers may significantly differ from that of our site, and Drafthouse.com is not responsible for the privacy practices or the content of such web sites or for the privacy policies and practices of other third parties. It is your responsibility to contact such web site operator or advertiser directly to determine their privacy policy.

8. Changes to this Privacy Policy.
Drafthouse.com reserves the right to change or modify this Privacy Policy in its discretion at any time without notice to the users of our site, except that Drafthouse.com will post the changed or modified Privacy Policy on our site as soon as practicable as such changes or modifications are implemented.

Membership Program Terms and Conditions

Alamo Victory Program (AVP) Terms and Conditions of Service Introduction to Program

Welcome to the AVP web site (the "Site"). Drafthouse.com and Alamo Drafthouse Cinemas, LLC a Texas limited liability company (collectively, "Alamo Drafthouse Cinema") have launched AVP to reward its guests for their roles in helping to make Alamo Drafthouse Cinema a success. We know you have many options regarding the entertainment provider you choose, and this is our way to say thank you for making Alamo Drafthouse Cinema a part of your entertainment experience. By becoming a member of AVP, you will receive a Free birthday ticket on your birthday once a year. You may also receive surprises including advanced notice to movie screenings, offers on special events, private tours of our kitchen, discounted movie tickets, food and drinks, merchandise and more!

Terms of Participation

The following are the rules or "Terms" that govern use of the Site and AVP. By participating, enrolling and/or using AVP, you expressly agree to be bound by these Terms and all applicable laws and regulations governing the Site and AVP. Alamo Drafthouse Cinema reserves the right to change (add to, delete or amend) these Terms or any other aspects of AVP, at any time, without notice, effective immediately upon posting on the Site. Please check this page of the Site periodically for any changes. Updates to these Terms will be noted at the bottom of this Agreement. If you violate these Terms, Alamo Drafthouse Cinema may terminate your membership and use of the Site, bar you from future use of the Site, cancel any purchase orders and offers, and/or take appropriate legal action against you. As a condition to membership in AVP and in any and all promotions in connection with AVP, you agree to comply with the terms of all offers, promotions, and programs of AVP and any advertiser, sponsor and partner at all times. These Terms set forth the manner in which one can take advantage of offers.

Membership in AVP

Membership in AVP is limited to persons 18 years of age or older, and residing in the United States or U.S. Territories. Members of the U.S. Armed Forces not residing in the United States or U.S. Territories may also become members. AVP individual membership is limited to one individual per AVP account.

Persons wishing to participate in AVP may do so as a member (a "Member"). As a Member, you will enjoy the full rewards of membership, including, among other things, the ability to redeem offers.

To join AVP as a Member, certain demographic information, including, but not limited to, name, age, birthday, mobile telephone number and e-mail address, must be provided to Alamo Drafthouse Cinema. This information is used to tailor your loyalty experience and provide you offers suited to your tastes. This information may be supplied online. Once your registration is completed online, your membership begins. Other demographic information is requested to help us get to know our Members better. Member agrees to confirm from time to time that any information provided by the Member is up-to-date and accurate. Member agrees to provide only true and accurate information to AVP. Please see our Privacy Policy regarding the use of your personal information.

No business entities may become Members.

Program Use

AVP Members don’t have to worry about earning points or tracking receipts to get neat offers. But they do need to remember to use their recognized and accepted Member ID method. Following account activation, Members should use their recognized and accepted Member ID method every time they purchase a ticket online or at the box office! The recognized and accepted Member ID methods include: (i) providing the Member telephone number at the box office at any Alamo Drafthouse Cinema. (ii) providing the Member email address at the box office at any Alamo Drafthouse Cinema. (iii) providing the Member name at the box office at any Alamo Drafthouse Cinema. iv) logging into the Drafthouse.com website using the username and password associated with the Member’s Victory account.

One Member ID may be used for a single transaction. One Member ID can be associated with a maximum of 4 visits within any twenty-four period. See Alamo Victory Program FAQs for the definition of a visit.

Redeeming Rewards

Customized Member rewards will periodically be delivered to the inbox of the email address associated with the Member’s account. To take advantage of the Member reward, the Member should follow the instructions in the email received.

AVP reserves the right to limit the redemption of specific Rewards and limit the number of Rewards available.

In the event of technical failures or difficulties, membership benefits may not be available during a Member's visit to an Alamo Drafthouse Cinema or participating establishment. Members are not entitled to any compensation as a result of such technical failures or difficulties.

Entering Competitions

(a) Alamo Drafthouse Cinema may also from time to time make available to Members promotions and competitions (collectively, “Competitions”). Where applicable, Members may enter Competitions according to Website or email instructions.
(b) We may publish names of winners of Competition prizes.
(c) Each Competition will be subject to any individual terms and conditions specified on the Website or email instructions. However, some of the standard terms and conditions are as follows:
I) Awards and prizes must be taken intact as offered and are not transferable, exchangeable or redeemable for cash;
II) If an award or prize is unavailable for any reason, we reserve the right to substitute an award or prize of equal or greater value;
(III) Alamo Drafthouse Cinema’s decision on all matters relating to a Competition will be final and not subject to challenge or review;
(IV) Benefits may not be redeemed in conjunction with any other promotional offers including, but not limited to, promotional discounted ticket offers;
(VI) Neither Alamo Drafthouse Cinema nor our officers, agents, employees and related corporate bodies make any representation or warranty as to the quality, suitability or merchantability of any goods or services offered or given as awards or prizes.
(d) To the extent of any conflict between Clause 7(c) and individual Competition terms and conditions, the latter will prevail.

Termination

A Member may terminate membership in AVP, at any time, for any reason, by notifying AVP by e-mail at AVP@Drafthouse.com Upon Termination by the Member, participation in AVP shall immediately cease and Member's unused Rewards shall be canceled.

Member understands that, in some cases, Member may still receive messages (which may have been scheduled prior to Member's termination) after termination. Member may not earn Rewards after termination.

AVP MAY TERMINATE A MEMBER'S MEMBERSHIP AT ANY TIME, FOR ANY REASON WITHOUT LIABILITY TO ALAMO DRAFTHOUSE CINEMA. ALAMO DRAFTHOUSE CINEMA RESERVES THE RIGHT TO TERMINATE AVP AT ANY TIME FOR ANY REASON, WITHOUT LIABILITY TO ANY MEMBER OR THIRD PARTY. MEMBER'S RIGHT TO USE MEMBER'S MEMBERSHIP WILL CEASE THIRTY (30) DAYS AFTER PROGRAM TERMINATION AND MEMBER'S UNREDEEMED REWARDS SHALL BE CANCELED AT THAT TIME. AVP will publish on its web site, and/or through postings in participating Alamo Drafthouse Cinema lobbies, notice of termination of AVP.

The program management reserves the right to terminate or disable, at our sole discretion, any AVP membership if we believe a Member has violated or acted inconsistently with the rules of AVP or intent of this Agreement. Member understands and agrees disabling of membership will result